Public Relations - PR
Definition of 'Public Relations - PR'The act of communicating with the public. Although not inherent in the definition, public relations, or "PR" for short, is often thought of as "spin," with the goal being to present the person, company or event in the best light possible. Most major companies have a PR department or utilize the services of an outside firm. |
|
Investopedia explains 'Public Relations - PR'Public relations are often a crucial part of a company's success - or failure. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining the corporation's image. |
Related Definitions
Articles Of Interest
-
Public Relations: Offering Businesses A Competitive Advantage
To maximize the sales potential of any business, a public relations program should be part of the master marketing plan. -
5 Tricks Companies Use During Earnings Season
Don't be fooled: Companies use all kinds of tactics to make bad earnings look good. Find out how to see through them. -
The Green Marketing Machine
Don't let corporations greenwash their dirty laundry. Learn how to spot a phony. -
5 Top Ways New Advisors Can Land Clients
Getting involved in the community and using social media are just some effective ways that advisors can meet potential clients. -
4 Unusual Sources Of Clients
There are many opportunities to find new clients in your community and not all of them will add to your marketing budget. -
Do Customer Loyalty Programs Really Save You Money?
Here is a look at what customers have to do to ensure that loyalty programs help them shop smarter. -
6 Tips For Spinning A PR Nightmare
One of the most readily available measures that organizations can employ to either avoid or reduce negative publicity is to aim for transparency. -
Keeping Clients Through Good And Bad Times
If you work in the financial industry, the secret to keeping clients happy is to be consistent. -
Building Client Trust
Find out how you can strengthen your client's trust in you professionally. -
Manage Your Clients' Expectations
You can't control how they react to the market, but you can help them understand the reality of the situation.
Free Annual Reports