Public Relations - PR


DEFINITION of 'Public Relations - PR'

The act of communicating with the public. Although not inherent in the definition, public relations, or "PR" for short, is often thought of as "spin," with the goal being to present the person, company or event in the best light possible. Most major companies have a PR department or utilize the services of an outside firm.

BREAKING DOWN 'Public Relations - PR'

Public relations are often a crucial part of a company's success - or failure. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining the corporation's image.

  1. Shareholder Services Agent

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  4. Press Release

    News that is sent out or released by the company making the news. ...
  5. Prospectus

    A formal legal document, which is required by and filed with ...
  6. After-sales Support

    After-sales support, sometimes called after-sales service, is ...
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