Public Relations - PR

AAA

DEFINITION of 'Public Relations - PR'

The act of communicating with the public. Although not inherent in the definition, public relations, or "PR" for short, is often thought of as "spin," with the goal being to present the person, company or event in the best light possible. Most major companies have a PR department or utilize the services of an outside firm.

INVESTOPEDIA EXPLAINS 'Public Relations - PR'

Public relations are often a crucial part of a company's success - or failure. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining the corporation's image.

RELATED TERMS
  1. Corporate Governance

    The system of rules, practices and processes by which a company ...
  2. Investor Relations - IR

    A department, present in most medium to large public companies, ...
  3. Press Release

    News that is sent out or released by the company making the news. ...
  4. Prospectus

    A formal legal document, which is required by and filed with ...
  5. Shareholder Services Agent

    A financial institution or similar entity responsible for looking ...
  6. Warm Calling

    The solicitation of a potential customer with whom a sales representative ...
Related Articles
  1. The Green Marketing Machine
    Fundamental Analysis

    The Green Marketing Machine

  2. Public Relations: Offering Businesses ...
    Entrepreneurship

    Public Relations: Offering Businesses ...

  3. 5 Tricks Companies Use During Earnings ...
    Markets

    5 Tricks Companies Use During Earnings ...

  4. What PayPal’s Split From EBay Means ...
    Investing News

    What PayPal’s Split From EBay Means ...

comments powered by Disqus
Hot Definitions
  1. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  2. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  3. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  4. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
  5. Over The Counter

    A security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, etc. The phrase "over-the-counter" ...
  6. Earnings Before Interest After Taxes - EBIAT

    A financial measure that is an indicator of a company's operating performance. EBIAT, which is equivalent to after-tax EBIT ...
Trading Center