Public Relations - PR



The act of communicating with the public. Although not inherent in the definition, public relations, or "PR" for short, is often thought of as "spin," with the goal being to present the person, company or event in the best light possible. Most major companies have a PR department or utilize the services of an outside firm.


Public relations are often a crucial part of a company's success - or failure. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining the corporation's image.

  1. Corporate Governance

    The system of rules, practices and processes by which a company is directed ...
  2. Investor Relations - IR

    A department, present in most medium to large public companies, that provides ...
  3. Press Release

    News that is sent out or released by the company making the news. If it's an ...
  4. Prospectus

    A formal legal document, which is required by and filed with the Securities ...
  5. Shareholder Services Agent

    A financial institution or similar entity responsible for looking after the ...
  6. Warm Calling

    The solicitation of a potential customer with whom a sales representative or ...
  7. Client Base

    A company's primary source of business. A client base consists of the current ...
  8. Customer Service

    The process of ensuring customer satisfaction with a product or service. Often, ...
  9. Loyalty Program

    A rewards program offered by a company to customers who frequently make purchases. ...
  10. Client Facing

    A type of business role where the employee interacts directly with the customer, ...
Related Articles
  1. Public Relations: Offering Businesses ...

    Public Relations: Offering Businesses ...

  2. 5 Tricks Companies Use During Earnings ...

    5 Tricks Companies Use During Earnings ...

  3. The Green Marketing Machine
    Fundamental Analysis

    The Green Marketing Machine

  4. 10 Retailers With Incredibly Flexible ...
    Personal Finance

    10 Retailers With Incredibly Flexible ...

  5. 5 Top Ways New Advisors Can Land Clients

    5 Top Ways New Advisors Can Land Clients

  6. 4 Unusual Sources Of Clients

    4 Unusual Sources Of Clients

  7. Do Customer Loyalty Programs Really ...
    Credit & Loans

    Do Customer Loyalty Programs Really ...

  8. 6 Tips For Spinning A PR Nightmare
    Fundamental Analysis

    6 Tips For Spinning A PR Nightmare

  9. Keeping Clients Through Good And Bad ...

    Keeping Clients Through Good And Bad ...

  10. Building Client Trust

    Building Client Trust

comments powered by Disqus
Hot Definitions
  1. Ascending Triangle

    A bullish chart pattern used in technical analysis that is easily recognizable by the distinct shape created by two trendlines. In an ascending triangle, one trendline is drawn horizontally at a level that has historically prevented the price from heading higher, while the second trendline connects a series of increasing troughs.
  2. National Best Bid and Offer - NBBO

    A term applying to the SEC requirement that brokers must guarantee customers the best available ask price when they buy securities and the best available bid price when they sell securities.
  3. Maintenance Margin

    The minimum amount of equity that must be maintained in a margin account. In the context of the NYSE and FINRA, after an investor has bought securities on margin, the minimum required level of margin is 25% of the total market value of the securities in the margin account.
  4. Leased Bank Guarantee

    A bank guarantee that is leased to a third party for a specific fee. The issuing bank will conduct due diligence on the creditworthiness of the customer looking to secure a bank guarantee, then lease a guarantee to that customer for a set amount of money and over a set period of time, typically less than two years.
  5. Degree Of Financial Leverage - DFL

    A ratio that measures the sensitivity of a company’s earnings per share (EPS) to fluctuations in its operating income, as a result of changes in its capital structure. Degree of Financial Leverage (DFL) measures the percentage change in EPS for a unit change in earnings before interest and taxes (EBIT).
  6. Jeff Bezos

    Self-made billionaire Jeff Bezos is famous for founding online retail giant
Trading Center