DEFINITION of 'Pyrrhic Victory'
A victory or success that comes at the expense of great losses or costs. In business, examples of such a victory could be succeeding at a hostile takeover bid or winning a lengthy and expensive lawsuit.
INVESTOPEDIA EXPLAINS 'Pyrrhic Victory'
In 2001, Microsoft won a Pyrrhic victory in its antitrust case when the Appeals Court decided the software giant was not to be broken up. However, Microsoft was still branded a monopoly and was subject to other punishment.
The expression alludes to the Greek King Pyrrhus who, after defeating the Romans in battle, stated: "If we win another such battle against the Romans, we will be completely lost."
The acquisition of one company (called the target company) by ...
A situation in which a single company or group owns all or nearly ...
A hypothetical nickname for the smaller companies that would ...
The antitrust laws apply to virtually all industries and to every ...
An economic model in which individuals are able to borrow or ...
The shared use of a good or service by a group.