Pyrrhic Victory

AAA

DEFINITION of 'Pyrrhic Victory'

A victory or success that comes at the expense of great losses or costs. In business, examples of such a victory could be succeeding at a hostile takeover bid or winning a lengthy and expensive lawsuit.


INVESTOPEDIA EXPLAINS 'Pyrrhic Victory'

In 2001, Microsoft won a Pyrrhic victory in its antitrust case when the Appeals Court decided the software giant was not to be broken up. However, Microsoft was still branded a monopoly and was subject to other punishment.

The expression alludes to the Greek King Pyrrhus who, after defeating the Romans in battle, stated: "If we win another such battle against the Romans, we will be completely lost."

RELATED TERMS
  1. Baby Bills

    A hypothetical nickname for the smaller companies that would ...
  2. Antitrust

    The antitrust laws apply to virtually all industries and to every ...
  3. Hostile Takeover

    The acquisition of one company (called the target company) by ...
  4. Monopoly

    A situation in which a single company or group owns all or nearly ...
  5. Bulldog Market

    A nickname for the foreign bond market of the United Kingdom. ...
  6. Sharing Economy

    An economic model in which individuals are able to borrow or ...
Related Articles
  1. What was the Mahonia company and why ...
    Investing

    What was the Mahonia company and why ...

  2. How You Make Money In Real Estate
    Home & Auto

    How You Make Money In Real Estate

  3. Antitrust Defined
    Personal Finance

    Antitrust Defined

  4. Litigation: Are Your Investments At ...
    Personal Finance

    Litigation: Are Your Investments At ...

comments powered by Disqus
Hot Definitions
  1. Correlation

    In the world of finance, a statistical measure of how two securities move in relation to each other. Correlations are used ...
  2. Letter Of Credit

    A letter from a bank guaranteeing that a buyer's payment to a seller will be received on time and for the correct amount. ...
  3. Due Diligence - DD

    1. An investigation or audit of a potential investment. Due diligence serves to confirm all material facts in regards to ...
  4. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  5. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  6. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
Trading Center