Recurring Revenue

What Does Recurring Revenue Mean?
The portion of a company's revenue that is highly likely to continue in the future. This is revenue that is predictable, stable and can be counted on in the future with a high degree of certainty.

Investopedia explains Recurring Revenue
For example, a cable company that has millions of customers paying monthly could consider a large portion of its monthly revenues to be recurring in nature.   Many market pundits consider recurring revenue to be a highly desirable quality for a company to have.