Relationship Management

AAA

DEFINITION of 'Relationship Management'

A strategy employed by an organization in which a continuous level of engagement is maintained between the organization and its audience. Relationship management can be between a business and its customers (customer relationship management) and between a business and other businesses (business relationship management).


Relationship management is a focus of the financial and investing industries as a way to identify potential cross-sales of products and services.

INVESTOPEDIA EXPLAINS 'Relationship Management'

Relationship management aims to create a partnership between the organization and its audience rather than consider the relationship merely transactional. Consumers who feel that a business responds to their needs are more likely to continue using the products and services that a business offers. Additionally, maintaining a level of communication with consumers allows the business to identify potential sources of costly problems before they come to a head.

RELATED TERMS
  1. Relationship Manager

    A professional who works to improve a firm's relationships with ...
  2. American Customer Satisfaction ...

    An index that provides information on how satisfied U.S. consumers ...
  3. Customer

    An individual or business that purchases the goods or services ...
  4. Relationship Banking

    A strategy used by banks to enhance their profitability. They ...
  5. Asset Management

    1. The management of a client's investments by a financial services ...
  6. Customer Relationship Management ...

    The principles, practices, and guidelines that an organization ...
Related Articles
  1. Active Management: Is It Working For ...
    Mutual Funds & ETFs

    Active Management: Is It Working For ...

  2. Be A One-Stop Shop For Your Clients
    Professionals

    Be A One-Stop Shop For Your Clients

  3. Preparing For A Career As A Portfolio ...
    Professionals

    Preparing For A Career As A Portfolio ...

  4. 5 Services To Usher In New Clients
    Professionals

    5 Services To Usher In New Clients

comments powered by Disqus
Hot Definitions
  1. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  2. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  3. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  4. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  5. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  6. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
Trading Center