Relationship Management

AAA

DEFINITION of 'Relationship Management'

A strategy employed by an organization in which a continuous level of engagement is maintained between the organization and its audience. Relationship management can be between a business and its customers (customer relationship management) and between a business and other businesses (business relationship management).


Relationship management is a focus of the financial and investing industries as a way to identify potential cross-sales of products and services.

INVESTOPEDIA EXPLAINS 'Relationship Management'

Relationship management aims to create a partnership between the organization and its audience rather than consider the relationship merely transactional. Consumers who feel that a business responds to their needs are more likely to continue using the products and services that a business offers. Additionally, maintaining a level of communication with consumers allows the business to identify potential sources of costly problems before they come to a head.

RELATED TERMS
  1. Relationship Manager

    A professional who works to improve a firm's relationships with ...
  2. American Customer Satisfaction ...

    An index that provides information on how satisfied U.S. consumers ...
  3. Customer

    An individual or business that purchases the goods or services ...
  4. Relationship Banking

    A strategy used by banks to enhance their profitability. They ...
  5. Asset Management

    1. The management of a client's investments by a financial services ...
  6. Customer Relationship Management ...

    The principles, practices, and guidelines that an organization ...
Related Articles
  1. Active Management: Is It Working For ...
    Mutual Funds & ETFs

    Active Management: Is It Working For ...

  2. Be A One-Stop Shop For Your Clients
    Professionals

    Be A One-Stop Shop For Your Clients

  3. Preparing For A Career As A Portfolio ...
    Professionals

    Preparing For A Career As A Portfolio ...

  4. What PayPal’s Split From EBay Means ...
    Investing News

    What PayPal’s Split From EBay Means ...

comments powered by Disqus
Hot Definitions
  1. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  2. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  3. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  4. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
  5. Over The Counter

    A security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, etc. The phrase "over-the-counter" ...
  6. Earnings Before Interest After Taxes - EBIAT

    A financial measure that is an indicator of a company's operating performance. EBIAT, which is equivalent to after-tax EBIT ...
Trading Center