Relationship Manager

Loading the player...

What is a 'Relationship Manager'

A relationship manager is a professional who works to improve a firm's relationships with both partner firms and customers. Relationship management is generally divided into two fields: customer relationship management (CRM) and business relationship management (BRM). Both fields share the common goal of facilitating good relationships such that the business maximizes the value of its relationships and maintains a good reputation overall.

BREAKING DOWN 'Relationship Manager'

Relationships have traditionally been regarded as an intangible aspect of business that was inherently difficult to assess or manage. Relationship managers are part of a movement that seeks to use a scientific approach to gain greater control over business relationships. Relationship managers seek to define, quantify and analyze relationships so that they are not left up to chance.



RELATED TERMS
  1. Relationship Management

    A strategy employed by an organization in which a continuous ...
  2. Relationship Banking

    A strategy used by banks to enhance their profitability. They ...
  3. Principal-Agent Relationship

    An arrangement in which one entity legally appoints another to ...
  4. Customer Relationship Management ...

    The principles, practices, and guidelines that an organization ...
  5. Maximizer

    A brand of customer relationship management software popularly ...
  6. Account Manager

    An employee who is responsible for the day-to-day management ...
Related Articles
  1. Economics

    What Does a Relationship Manager Do?

    A firm’s relationship manager works to maintain positive relationships with its customers and partner firms.
  2. Financial Advisors

    What the Ultra-Wealthy Want from Their Advisors

    When accessing products and solutions, the wealthy prefer using their relationship manager to a specialist, according to a new study.
  3. Entrepreneurship

    Small Business: It's All About Relationships

    Rather than be a jack-of-all-trades, an owner should rely on a network of trusted experts.
  4. Personal Finance

    Tips for Talking About Money at Every Step of a Relationship

    How much you talk about money differs, depending on the stage of the relationship.
  5. Fundamental Analysis

    Explaining Linear Relationships

    A linear relationship describes the proportionality between an independent variable and a dependent variable.
  6. Technical Indicators

    Moving Average Convergence Divergence - MACD

    Learn about this momentum indicator that shows the relationship between two moving averages.
  7. Investing

    3 Incentives to Build a Relationship With Your Broker

    Explore the incentives of developing a good relationship with your financial advisor, including a non-monetary benefit that may be the most important of all.
  8. Forex Education

    Intermarket Relationships: Following The Cycle

    Find out how commodity, bond, stock and currency markets interact.
  9. Stock Analysis

    Salesforce and SAP: Don’t Expect the Same From Both (CRM, SAP)

    Take a look at the similarities and differences between SAP and Salesforce in the customer relationship management (CRM) software marketplace.
  10. Term

    Understanding the Principal-Agent Relationship

    In a principal-agent relationship, one party hires another to act on the former’s behalf.
RELATED FAQS
  1. What does it mean if the correlation coefficient is positive, negative, or zero?

    Learn what the correlation coefficient between two variables is and what positive, negative and zero correlation coefficients ... Read Answer >>
  2. What is the difference between positive correlation and inverse correlation?

    Learn the difference between a positive correlation and a negative, or inverse, correlation and the way they apply to the ... Read Answer >>
  3. What is the relationship between equity spot prices, dividends, and future stock ...

    Discover the relationship between equity spot prices, dividends and future stock prices. Dividend stocks are affected by ... Read Answer >>
  4. What is holistic marketing, and how can it be applied in business?

    Understand what holistic marketing is, and learn how it works in practical application within various business models. Read Answer >>
  5. What should I do with my suspended security?

    A stock in my brokerage account has been suspended from trading. Consequently it also has a 'frozen' relationship ... Read Answer >>
  6. What is the relationship between oil prices and inflation?

    The price of oil and inflation are often seen as being connected in a cause and effect relationship. As oil prices move up ... Read Answer >>
Hot Definitions
  1. Reverse Mortgage

    A type of mortgage in which a homeowner can borrow money against the value of his or her home. No repayment of the mortgage ...
  2. Labor Market

    The labor market refers to the supply and demand for labor, in which employees provide the supply and employers the demand. ...
  3. Demand Curve

    The demand curve is a graphical representation of the relationship between the price of a good or service and the quantity ...
  4. Goldilocks Economy

    An economy that is not so hot that it causes inflation, and not so cold that it causes a recession. This term is used to ...
  5. White Squire

    Very similar to a "white knight", but instead of purchasing a majority interest, the squire purchases a lesser interest in ...
  6. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
Trading Center