DEFINITION of 'Rent-A-Crowd'

A group of people rented to make a business appear busy. Rent-a-crowds are sometimes employed on the grand openings of a new business to give the appearance that something is attracting people to the store, which then potentially attracts real customers, who come to see why the crowd has gathered.

BREAKING DOWN 'Rent-A-Crowd'

Rent-a-crowds can be a good strategy to help get new customers into the door. This can also make a business look busy and give potential clients the impression that business is good.

RELATED TERMS
  1. Rent-An-Employee

    A business strategy where a company will hire fake employees ...
  2. Customer

    An individual or business that purchases the goods or services ...
  3. Client Base

    A company's primary source of business. A client base consists ...
  4. Business Plan

    A written document that describes in detail how a new business ...
  5. Business Broker

    A professional who specializes in the purchase and sale of companies. ...
  6. Business Relations

    The connections that exit between entities involved in the business ...
Related Articles
  1. Small Business

    In Small Business, Success Is Spelled With 5 "C"s

    Incorporating these steps will help your business thrive in a competitive market.
  2. Small Business

    The Basics of Business Development

    What exactly is business development? Sales, marketing, growth? It's all that and more. Investopedia explains the concept and provides examples.
  3. Small Business

    4 Management Tips for a Seasonal Business Owner

    Learn about ways for business owners running seasonal businesses to ensure the lives of their businesses and promote success through the off-season.
  4. Small Business

    Prepare To Sell Your Business

    Follow these tips to ensure you get the most out of your hard work.
  5. Small Business

    Tips for Choosing the Right Location for Your Business

    Discover five good tips concerning factors to carefully consider in the process of choosing the best possible location for your business.
  6. Small Business

    5 Biggest Challenges Facing Your Small Business

    Thinking about starting your own business? Read this article to get a leg up on what you could face.
  7. Small Business

    The 4 Most Common Reasons a Small Business Fails

    Discover the most common reasons small businesses fail, including capital formation, management concerns, planning issues and marketing missteps.
  8. Small Business

    9 Tips For Growing A Successful Business

    Give your business what it needs to thrive and it will reward you for years to come.
  9. Small Business

    Six Steps To A Better Business Budget

    This easy but essential process helps owners ensure that their businesses can stay afloat.
  10. Investing

    The Importance Of Analyzing Accounts Receivable

    While investors often focus on revenues, net income, and earnings per share, they should not overlook the importance of analyzing accounts receivable.
RELATED FAQS
  1. What do you need to know to create a business model?

    Learn what a business model is, its importance and the primary elements that are needed in order to create a successful business ... Read Answer >>
  2. What is the point of developing a business model?

    Learn some of the benefits of developing a business model and how business models are used. Consider an example of business ... Read Answer >>
  3. How can small businesses manufacture demand?

    Create demand for a small business product or service by focusing on the brand and market. Continue to learn offer excellent ... Read Answer >>
  4. How much working capital does a small business need?

    Learn about the three primary factors that determine how much working capital is needed by a small business, including business ... Read Answer >>
  5. How does the Federal Government track the business cycle?

    Learn more about the agencies used by the federal government to research business cycle changes and inform decisions about ... Read Answer >>
  6. How does a customer base dictate goodwill?

    Find out how a customer base dictates the value of the goodwill by providing a ready market for its products and spreading ... Read Answer >>
Hot Definitions
  1. Master Of Business Administration - MBA

    A graduate degree achieved at a university or college that provides theoretical and practical training to help graduates ...
  2. Liquidity Event

    An event that allows initial investors in a company to cash out some or all of their ownership shares and is considered an ...
  3. Job Market

    A market in which employers search for employees and employees search for jobs. The job market is not a physical place as ...
  4. Yuppie

    Yuppie is a slang term denoting the market segment of young urban professionals. A yuppie is often characterized by youth, ...
  5. SEC Form 13F

    A filing with the Securities and Exchange Commission (SEC), also known as the Information Required of Institutional Investment ...
  6. Four Percent Rule

    A rule of thumb used to determine the amount of funds to withdraw from a retirement account each year. The four percent rule ...
Trading Center