DEFINITION of 'Rent-A-Crowd'
A group of people rented to make a business appear busy. Rent-a-crowds are sometimes employed on the grand openings of a new business to give the appearance that something is attracting people to the store, which then potentially attracts real customers, who come to see why the crowd has gathered.
BREAKING DOWN 'Rent-A-Crowd'
Rent-a-crowds can be a good strategy to help get new customers into the door. This can also make a business look busy and give potential clients the impression that business is good.