DEFINITION of 'Repurposing'

The use of something for a purpose other than its original intended used. Repurposing an item can be done by modifying it to fit a new use, or by using the item as is in a new way. The practice is not limited to physical items, and is a common practice for marketing material and content.


For example, a business may use images from an older, successful advertising campaign in a new campaign rather than come up with brand new images. In the pharmaceutical industry, medications are frequently used to treat illnesses and symptoms for which they weren't originally tested.

BREAKING DOWN 'Repurposing'

Repurposing is essentially a form of recycling. Instead of throwing an item away, an individual or business finds a new use for it. This can be a cost-effective strategy, since items that can be used instead of discarded prevent a business from having to purchase new, possibly expensive items.

RELATED TERMS
  1. Excluding Items

    The common practice of leaving certain factors out of an overall ...
  2. Big Ticket Item

    Big ticket items are high-value items, such as houses and cars, ...
  3. Unusual Item

    In financial accounting, unusual items are line items on an income ...
  4. Non-Core Item

    Items that are considered outside of normal activities or operations. ...
  5. Special Item

    A large expense or source of income that a company does not expect ...
  6. Monetary Item

    An asset or liability carrying a value in dollars that will not ...
Related Articles
  1. Investing

    Financial Statement: Extraordinary Vs. Nonrecurring Items

    When it comes to analyzing a company, successful analysts spend considerable time differentiating between accounting items that are likely to recur going forward from those that most likely will ...
  2. Personal Finance

    5 Money-Saving Shopping Tips

    Reducing the amount you spend is the easiest way to make your money grow.
  3. Investing

    The One-Time Expense Warning

    These income statement red flags may not spell a company's downfall. Learn why here.
  4. Small Business

    Turn Your Old Clothes Into Cash

    If your closet is full of clothes you don't wear, use these tips to make some money (and some room) quickly and easily.
  5. Insights

    Should You Resell Toys At Christmas For Extra Money?

    It may put a few extra dollars in your pocket, but it isn't going to replace your primary source of income.
  6. Personal Finance

    Sneaky Strategies That Fuel Overspending

    Find out how to avoid six of the worst vender ploys this holiday shopping season.
  7. Managing Wealth

    How to Make Money Selling Kids’ Items at Consignment Sales

    A quick way to sell your children's outgrown items is by selling them at a local and weekend consignment sale. Use these tips to earn more.
  8. Investing

    Key Financial Ratios for Restaurant Companies

    These seven financial ratios provide insight to the profitability of a restaurant, prospective longevity of the business and quality of decisions being made.
  9. Investing

    How To Decode A Company's Earnings Reports

    Read between the lines to decipher a company's true financial condition.
  10. Managing Wealth

    3 Reasons To Buy Government Surplus for Your Small Business

    Learn why it's wise to access government surplus auctions to buy furnishings, equipment and other items to start a new business or expand an existing business.
RELATED FAQS
  1. What is the difference between cost and price?

    Consider how cost affects a product's price. Corporate expenses and the current cost of living both impact the final sticker ... Read Answer >>
  2. What does it mean when advertisers say that "financing is available"? Should I trust ...

    When an advertisement says "financing", it means that the seller is going to give you a loan on an item that you purchase. ... Read Answer >>
  3. What is the accounting treatment for unusual or infrequent items for IFRS and U.S. ...

    Learn to identify the unusual or infrequent items listed on an income statement prepared according to either US GAAP or IFRS ... Read Answer >>
  4. How long should you hold on to credit card statements?

    Holding on to credit card statements can be helpful when they contain personal purchases, tax-deductible items, or products ... Read Answer >>
  5. What's the difference between the substitution effect and price effect?

    Learn how the increase in an item's price affects consumer demand. Explore the differences between the substitution and price ... Read Answer >>
  6. How do I know whether to itemize deductions or take the standard deduction?

    Taking the standard deduction is the easiest and most common method chosen by filers, but many taxpayers may wind up paying ... Read Answer >>
Hot Definitions
  1. Graduate Record Examination - GRE

    A standardized exam used to measure one's aptitude for abstract thinking in the areas of analytical writing, mathematics ...
  2. Graduate Management Admission Test - GMAT

    A standardized test intended to measure a test taker's aptitude in mathematics and the English language. The GMAT is most ...
  3. Magna Cum Laude

    An academic level of distinction used by educational institutions to signify an academic degree which was received "with ...
  4. Cover Letter

    A written document submitted with a job application explaining the applicant's credentials and interest in the open position. ...
  5. 403(b) Plan

    A retirement plan for certain employees of public schools, tax-exempt organizations and certain ministers. Generally, retirement ...
  6. Master Of Business Administration - MBA

    A graduate degree achieved at a university or college that provides theoretical and practical training to help graduates ...
Trading Center