Definition of 'Repurposing'
The use of something for a purpose other than its original intended used. Repurposing an item can be done by modifying it to fit a new use, or by using the item as is in a new way. The practice is not limited to physical items, and is a common practice for marketing material and content.
For example, a business may use images from an older, successful advertising campaign in a new campaign rather than come up with brand new images. In the pharmaceutical industry, medications are frequently used to treat illnesses and symptoms for which they weren't originally tested.
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