Roger Enrico

AAA

DEFINITION of 'Roger Enrico'

A former CEO of PepsiCo from 1996 to 2001, chairman from 2001 to 2003 and later chairman of Dreamworks Animation. Enrico began working for PepsiCo in its Frito-Lay division in 1971, as an associate brand manager. He then worked in the company's Japanese and Latin American divisions before he became president and CEO of Pepsi's U.S. beverage division in 1983.


As the CEO of the U.S. division, Enrico created the famous Pepsi Challenge marketing campaign that dramatically increased Pepsi sales and spurred Pepsi's main competitor to create New Coke - a very unsuccessful move for Coca Cola. Enrico later worked as CEO of PepsiCo's Frito Lay division and its restaurant division, which owned Taco Bell, Pizza Hut and KFC, before becoming CEO of the entire company.

BREAKING DOWN 'Roger Enrico'

Enrico was born in 1944 in Minnesota. He began his career with General Mills and also served in Vietnam before joining PepsiCo. He has been a board member with The National Geographic Society, the Environmental Defense Fund and the American Film Institute

RELATED TERMS
  1. Board Of Directors - B Of D

    A group of individuals that are elected as, or elected to act ...
  2. Chairman

    An executive elected by a company's board of directors that is ...
  3. C-Suite

    A widely-used slang term used to collectively refer to a corporation's ...
  4. Chief Executive Officer - CEO

    The highest ranking executive in a company whose main responsibilities ...
  5. Chair Of The Board - COB

    The most powerful member on the board of directors who provides ...
  6. Public Company

    A company that has issued securities through an initial public ...
Related Articles
  1. Professionals

    The Path To Becoming A CEO

    Think you have what it takes to be chief executive? Find out what those at the top have in common.
  2. Entrepreneurship

    Female CEOs Who Climbed The Corporate Ladder

    These women climbed the ladder and broke the glass ceiling.
  3. Professionals

    Management Strategies From A Top CEO

    Find out what this winning manager did to grow one of the biggest companies in the world.
  4. Active Trading

    The Best CEOs Listen To The Street

    Studies show that transparency and listening to the market are a winning combination for CEOs and the companies they run.
  5. Entrepreneurship

    CEOs Who Blazed The Trail (Kroc, Hock And Welch)

    The right CEO can make all the difference in a company's market position.
  6. Entrepreneurship

    The CEO Dream Team - Walton, Schwab, Marcus And Blank

    The successes of these three CEOs can be linked back to one common factor: customer service.
  7. Investing

    3 Secrets Of Successful Companies

    Make smart investments by spotting up-and-coming success stories early.
  8. Entrepreneurship

    How Peter Thiel Became a Superstar

    A review of the career of legendary Silicon Valley entrepreneur and investor Peter Thiel.
  9. Investing

    PayPal Vs. Venmo: Function versus Fun

    PayPal and Venmo are both great services depending on what the customer wants.
  10. Investing Basics

    Why These Are the Most Valuable Brands of 2015

    A company's brand can be worth billions of dollars. Here are the most valuable global brands in 2015.
RELATED FAQS
  1. How are Rupert Murdoch's holdings distributed?

    Rupert Murdoch owns a controlling share of News Corporation and over 750 different businesses. Some of the major brands he ... Read Full Answer >>
  2. How did Bernard Baruch attain his wealth?

    Bernard Baruch obtained his fortune by investing in profitable stocks on Wall Street. Baruch is known as a legendary stock ... Read Full Answer >>
  3. Why was Bernard Baruch known as the "Park Bench Statesman?"

    As someone who preferred to conduct his meetings in informal settings and was led by persuasion rather than pressure, Bernard ... Read Full Answer >>
  4. How did Nathan Rothschild become a stock exchange speculator?

    Market maker Nathan Rothschild learned much of his financial savvy from his father, who dealt in coins and paper money. He ... Read Full Answer >>
  5. What advice does Howard Schultz offer would-be business moguls?

    Starbucks CEO, billionaire and former sports tycoon Howard Schultz has several pieces of advice for would-be moguls and, ... Read Full Answer >>
  6. Why did Howard Schultz leave Starbucks, only to return eight years later?

    Howard Schultz left Starbucks in 2000 due to exhaustion from growing Starbucks from a regional coffee chain to a global company ... Read Full Answer >>

You May Also Like

Hot Definitions
  1. Depreciation

    1. A method of allocating the cost of a tangible asset over its useful life. Businesses depreciate long-term assets for both ...
  2. Recession

    A significant decline in activity across the economy, lasting longer than a few months. It is visible in industrial production, ...
  3. Bubble Theory

    A school of thought that believes that the prices of assets can temporarily rise far above their true values and that these ...
  4. Stock Market Crash

    A rapid and often unanticipated drop in stock prices. A stock market crash can be the result of major catastrophic events, ...
  5. Financial Crisis

    A situation in which the value of financial institutions or assets drops rapidly. A financial crisis is often associated ...
  6. Election Period

    The period of time during which an investor who owns an extendable or retractable bond must indicate to the issuer whether ...
Trading Center
×

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!