DEFINITION of 'Return On Gross Invested Capital  ROGIC'
The amount that a company earns on the total investment it has made in its business. Total gross invested capital is equal to all of the shareholders' equity (both common and preferred shares) plus the total gross debt that the company has accumulated before making any payments on the debt.
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BREAKING DOWN 'Return On Gross Invested Capital  ROGIC'
ROGIC is a measure of return expressed as a percentage. Gross invested capital represents the total capital investment before any depreciation or amortization. As such, ROGIC is used because it does not increase artificially, as other measures do, from the writedown of an asset's value.
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