Rollout

AAA

DEFINITION of 'Rollout'

A slang term for the introduction of a new product or service to the market. A rollout often refers to a significant product release, often accompanied by a strong marketing campaign to generate a large amount of consumer hype.

INVESTOPEDIA EXPLAINS 'Rollout'

Rollout can also refer to the methodology behind a product's introduction. For example, some electronic companies follow a rollout strategy of keeping new products or ideas top secret until just before release.

RELATED TERMS
  1. Osborning

    The act of introducing or announcing a future product before ...
  2. Competitive Advantage

    An advantage that a firm has over its competitors, allowing it ...
  3. Porter's 5 Forces

    Named after Michael E. Porter, this model identifies and analyzes ...
  4. Product Differentiation

    A marketing process that showcases the differences between products. ...
  5. Brand Awareness

    The likelihood that consumers recognize the existence and availability ...
  6. Marketing

    The activities of a company associated with buying and selling ...
RELATED FAQS
  1. How do I decide whether a credit card offer is a good deal or not?

    Externalities lead to market failure because the price equilibrium does not accurately reflect the true costs and benefits ... Read Full Answer >>
  2. How can I calculate funds from operation in Excel?

    In general, the terms "work in progress" and "work in process" are used interchangeably to refer to products midway through ... Read Full Answer >>
  3. How is the short interest of a company related to a short squeeze of a company?

    The short interest is a predictor of whether a company is a short squeeze candidate. Generally, when there is a large fluctuation ... Read Full Answer >>
  4. What are some common markets where notional value is used?

    Notional value is commonly used in futures and swap markets. The notional value is the total net amount of derivative contracts, ... Read Full Answer >>
  5. What is the difference between a forward rate and a spot rate?

    The forward rate and spot rate are different prices, or quotes, for different contracts. The forward rate is the settlement ... Read Full Answer >>
  6. What is the difference between a capitalist system and a free market system?

    A capitalist system and a free market system are economic environments where supply and demand are the main factors of price ... Read Full Answer >>
Related Articles
  1. Active Trading

    Competitive Advantage Counts

    What's the best indicator of a company's future success? Its ability to succeed when others fail.
  2. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  3. Professionals

    How To Target Ideal Customers

    Expand your definition of a lucrative client and uncover a new realm of possibilities.
  4. Professionals

    What Does a Chief Operating Officer (COO) Do?

    The Chief Operating Officer (COO) is usually considered the second-in-command at most corporations.
  5. Entrepreneurship

    What is a Business?

    As a general term, business means the commercial activities of an individual or group engaging in some type of financial transaction.
  6. Economics

    What's Involved in Customer Service?

    Customer service is the part of a business tasked with enhancing customer satisfaction.
  7. Economics

    What is Involved in Inventory Management?

    Inventory management refers to the theories, functions and management skills involved in controlling an inventory.
  8. Trading Strategies

    Understanding The Price Vs. Time Equation

    Price and time generate vastly different reward: risk profiles.
  9. Economics

    What Does Accretive Mean?

    In the business world, accretive most often to refers to additional growth from outside sources.
  10. Economics

    Explaining Prime Cost

    Prime cost is a way of measuring the total cost of the production inputs needed to create a given output.

You May Also Like

Hot Definitions
  1. Fracking

    A slang term for hydraulic fracturing. Fracking refers to the procedure of creating fractures in rocks and rock formations ...
  2. Mixed Economic System

    An economic system that features characteristics of both capitalism and socialism.
  3. Net Worth

    The amount by which assets exceed liabilities. Net worth is a concept applicable to individuals and businesses as a key measure ...
  4. Stop-Loss Order

    An order placed with a broker to sell a security when it reaches a certain price. A stop-loss order is designed to limit ...
  5. Covered Call

    An options strategy whereby an investor holds a long position in an asset and writes (sells) call options on that same asset ...
  6. Butterfly Spread

    A neutral option strategy combining bull and bear spreads. Butterfly spreads use four option contracts with the same expiration ...
Trading Center