Sales Lead

Filed Under » , ,
Dictionary Says

Definition of 'Sales Lead'

A prospective consumer of a product or service that is created when an individual or business shows interest and provides his or her contact information. Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts. They can also purchase sales leads from third-party companies. A sales lead is not a sales prospect, meaning that further qualification of the lead is necessary to determine intent and interest.
Investopedia Says

Investopedia explains 'Sales Lead'

The sales process begins once a sales lead is identified, qualified and placed into a company's sales pipeline. The lead's contact information is used to make outbound sales calls, send sales e-mails and provide direct marketing material. The quality of the sales lead depends on whether the individual or business was incentivized to provide its contact information, or if the sales lead was aware of what he or she was signing up for. The more qualified a sales lead is, the more expensive it tends to be for a business to acquire it.
Search results for

'Sales Lead'

  • Nordstrom Shows Luxury Retailers Lead The Way

    http://stocks.investopedia.com/stock-analysis/2010/Nordstrom-Shows-Luxury-Retailers-Lead-The-Way-JWN-M-LOW-SKS-COH-TIF1117.aspx
    ... Nordstrom Shows Luxury Retailers Lead The Way. ... Nordstrom is part of a mini-resurgence
    in retail sales, though the market knocked the stock down on its ...

  • Lead The Charge With Product Development

    http://www.investopedia.com/articles/financialcareers/07/product-managment.asp
    Lead The Charge With Product Development. ... They also work closely with the marketing
    and sales departments to craft the promotional material for the new ...

  • How rapidly can expanding sales reduce a firm's earnings?

    http://www.investopedia.com/ask/answers/116.asp
    ... increase in COGS. These higher costs outweigh the increased sales, which
    lead to a 9% decrease in earnings. Here are some possible ...

  • Congress Ready To Act On Online Sales Tax - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0112/Congress-Ready-To-Act-On-Online-Sales-Tax.aspx
    ... Budgeting Basics Then there's the government's argument – that ending the loophole
    allowing online retailers to escape a sales tax would lead to smaller ...

  • Recovery? Specialty Chemicals Lead The Way

    http://stocks.investopedia.com/stock-analysis/2010/Specialty-Chemicals-Looking-Special-ALB-RPM-HXL-CYT-DD-DOW-BA0728.aspx
    ... Recovery? Specialty Chemicals Lead The Way. Posted ... companies. Sales were up 13%
    this quarter, with over 11% organic growth and 9% volume gains. ...

  • Sales Director Career Provides Daily Challenge

    http://www.investopedia.com/articles/financialcareers/07/sales-director.asp
    ... (To learn more about product development, read Lead The Charge With Product
    Development.) During a workday, the sales director may meet with the marketing ...

  • 3 Financials That Lead The Rest

    http://stocks.investopedia.com/stock-analysis/2010/3-Financials-That-Lead-The-Rest-XLF-PMI-FRE-ZION-RAS0609.aspx
    ... 3 Financials That Lead The Rest. ... Year to date the stock is up 55%. Over the
    last three years the company has grown sales at a 40% rate. ...

  • Oracle Sales, Earnings Jump

    http://stocks.investopedia.com/stock-analysis/2010/Oracle-Sales-Earnings-Jump-ORCL-HPQ-SAP-CIEN-JNPR0921.aspx
    ... Software Licenses Lead Software license sales gained by 25%, and license
    renewals added a 12% increase to revenues. New co-president ...

  • Doing More With Less: The Sales-Per-Employee Ratio

    http://www.investopedia.com/articles/stocks/04/110304.asp
    ... But the firm's sales-per-employee multiple will grow as its lead drug products,
    which are still in the trial stage, are expected to gain wider sales eventually ...

  • Under Armour Looking To Cotton To "Charge" Future Sales

    http://stocks.investopedia.com/stock-analysis/2011/Under-Armour-Looking-To-Cotton-To-Charge-Future-Sales-UA-NKE-ADDYY0203.aspx
    ... With last year's sales coming in at $856 million, the 24% year-over-year ... and the
    Future CEO Kevin Plank also introduced what he hopes will lead UA's growth in ...

Related Articles

Bank Rates
Product Today Last Wk
$10K MMA 0.50% 0.51%
MMA 0.45% 0.46%
6 Month CD 0.46% 0.47%
1 Year CD 0.70% 0.75%
5 Year CD 1.46% 1.46%
1 Year Jumbo CD 0.66% 0.67%
Rate data provided by Bankrate
Product Today Last Wk
$30K HELOC 4.59% 4.60%
$30K Home Equity Loan 5.74% 5.77%
$50K Home Equity Loan 5.45% 5.50%
$50K HELOC 4.24% 4.24%
$100K Home Equity Loan 5.41% 5.46%
$100K HELOC 4.13% 4.13%
Rate data provided by Bankrate
Product Today Last Wk
30 Year Fixed 3.80% 3.80%
15 Year Fixed 3.09% 3.11%
1 Year ARM 3.54% 3.53%
30 Year Fixed Jumbo 4.38% 4.38%
5/1 ARM 2.65% 2.69%
3/1 ARM 2.69% 2.69%
Rate data provided by Bankrate
Product Today Last Wk
60 Month Used Car Loan 4.51% 4.51%
48 Month Used Car Loan 4.35% 4.35%
48 Month New Car Loan 3.24% 3.24%
36 Month Used Car Loan 4.34% 4.36%
36 Month New Car Loan 3.11% 3.13%
60 Month New Car Loan 3.35% 3.34%
Rate data provided by Bankrate
Partner Links