DEFINITION of 'Sales Meeting'

A gathering in which a product or service is being discussed, and the benefits are outlined to the potential buyer. The sales meeting is not always a presentation format; it can sometimes be an informal conversation, phone call or online affair. The parties involved have this meeting between the initial contact and final purchase, in order to entice the customer.

Also known as a sales conference.

BREAKING DOWN 'Sales Meeting'

A sales meeting is designed to sell the product, build relationships, identify needs and outline benefits of the product. Personal financial planners would use a sales meeting to discuss retirement goals, build rapport and explain how the investment products and fund management will meet the goals of the potential client.

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