Sales Mix

Filed Under »
Dictionary Says

Definition of 'Sales Mix'

The relative amounts purchased of each of the products or services a company sells. A clothing company's sales mix might include 100 pairs of shoes, 200 shirts, 100 jeans, 25 suits, 50 dresses and 200 accessories. Sales mix is important because some of a company's products or services may be more profitable than others. If a company's sales mix changes, its profits may rise or fall accordingly.
Investopedia Says

Investopedia explains 'Sales Mix'

A company that is not performing as well as it would like can analyze its sales mix and see if changes can be made to increase profits. Perhaps the company should deemphasize or even stop selling a low-profit product or service and focus on increasing sales of a high-profit product or service. Also, investors may look at a company’s sales mix to see if its prospects for overall growth and profitability look promising.

Sign Up For Term of the Day!

Try Our Stock Simulator!

Test your trading skills!

Related Definitions

  1. Sales Mix Variance

    The difference ...
  2. Price-To-Sales Ratio - Price/Sales

    A ratio for ...
  3. Retail Sales

    An aggregated ...
  4. Sales Per Square Foot

    A popular sales ...
  5. Unit Sales

    A measure of the ...
  6. Gross Sales

    A measure of ...
  7. Chain Store Sales

    An indicator ...
  8. Organic Sales

    The term ...
  9. Pop-Up Retail

    A retail store ...
  10. Same-Store Sales

    A statistic used ...

Articles Of Interest

  1. How To Use Price-To-Sales Ratios To Value Stocks

    Take a look at how this effective ratio can be influenced by certain critical factors.
  2. Understanding The Income Statement

    Learn how to use revenue and expenses, among other factors, to break down and analyze a company.
  3. Doing More With Less: The Sales-Per-Employee Ratio

    If used properly, this ratio can give you insight into a company's productivity and financial health.
  4. Measuring Company Efficiency

    Three useful indicators for measuring a retail company's efficiency are its inventory turnaround times, its receivables and its collection period.
  5. Analyzing Retail Stocks

    To analyze retail stocks, investors need to be aware of the most common metrics used. Find out what they are.
  6. Tips For Avoiding A Holiday Spending Hangover

    You don't have to go into debt to have a happy and memorable holiday season. Use these tips for a bountiful Yuletide on a Scrooge-like budget.
  7. Steve Jobs And The Apple Story

    Discover the lessons you can learn from Steve Jobs, with a brief history of Apple.
  8. 22 Ways To Fight Rising Food Prices

    As food costs rise it can be difficult to stay on budget. Here are some handy tips to spend less at the till.
  9. The Dark Side Of Bulk Buying

    Find out why getting more for less isn't always a great deal.
  10. 2 Key Tactics Retailers Use To Increase Sales

    Many companies use versioning and bundling to increase sales. These strategies can offer value to consumers, but they also mean higher costs.

comments powered by Disqus
Recommended
Loading, please wait...
Trading Center