Scrambled Assortment

DEFINITION of 'Scrambled Assortment'

A merchandise assortment strategy in which a company carries products that are unrelated to its primary line of business in order to attract additional customers. A scrambled assortment may involve carrying products that are the same type, such as a book store also carrying journals and stationery, or it may involve carrying an unrelated type of product, such as a company operating several business newspapers also printing a newspaper devoted to sports.

BREAKING DOWN 'Scrambled Assortment'

The goal of a scrambled assortment is to cast a wider net to catch customers who may also become interested in the company's primary line of products. For example, a financial newspaper printer may develop a sports magazine to attract a larger male audience, who in turn might be interested in learning more about investments. Also, through advertising placements in the sports magazine, the company may drive subscriptions to its other products.

RELATED TERMS
  1. Deep Assortment

    A retail merchandising strategy in which the retailer stocks ...
  2. Wide Variety

    A merchandising strategy in which a retailer stocks a large number ...
  3. Diversified Company

    A company that has multiple, unrelated businesses. Unrelated ...
  4. Full Carry

    A futures market in which the price difference between contracts ...
  5. Negative Carry Pair

    A forex trading strategy in which a long position is held on ...
  6. Deposit Broker

    An individual or firm that facilitates the placement of investors' ...
Related Articles
  1. Forex Education

    Currency Carry Trades 101

    This strategy can provide returns even if the currency pair doesn't move a cent.
  2. Investing

    Why Billionaires Love to Invest in Newspapers

    Why, if newspapers are in such dire straights, are savvy investors like Buffett and Bezos investing in print? Let’s take a look.
  3. Investing

    Under Armour Stock: Analyzing 5 Key Customers (UA)

    Learn about a handful of important sporting goods retailers purchasing and selling Under Armour products in the United States and European markets.
  4. Stock Analysis

    Dick's Moves to Bid on Sports Authority Assets

    Dick's Sporting Goods (NYSE: DKS) is interested in purchasing assets from Sports Authority, which filed for bankruptcy in March. The leading sporting goods chain has filed a letter of intent ...
  5. Forex Education

    The Credit Crisis And The Carry Trade

    When boom times turned to bust, these trades proved devastating for traders and the broader markets.
  6. Investing

    What is Carried Interest?

    Carried interest is the percentage of a private equity or a hedge fund’s profits that its general partners receive as compensation.
  7. Economics

    Understanding Marketing

    Marketing includes all of the activities of a company associated with buying and selling a product or service.
  8. Products and Investments

    How to Create a New Financial Product in 10 Steps

    The 10 steps outlined here are essential to the creation of a new financial product.
  9. Economics

    Explaining Carrying Cost of Inventory

    The carrying cost of inventory is the cost a business pays for holding goods in stock.
  10. Stock Analysis

    Dick's Could Buy Up to 180 Sports Authority Leases

    The end of Sports Authority may turn into a big growth opportunity for Dick's Sporting Goods (NYSE: DKS). Canaccord Genuity Analyst Camilo Lyon wrote in a note to clients that Dick's should ...
RELATED FAQS
  1. What is the difference between book value and carrying value

    Dig deeper into the definitions of carrying value and book value, and learn to differentiate between their various financial ... Read Answer >>
  2. How do subscription business models work?

    Understand how a subscription business model works and why companies prefer a subscription business model over a traditional ... Read Answer >>
  3. How is a product line depth related to a product line?

    Understand what a product line is and why it's important to a company. Learn how product line depth is related to a company's ... Read Answer >>
  4. What are some examples of Apple and Google's best-selling product lines?

    Understand what a product line is and what it looks like in the technology industry. Learn about specific examples of technology ... Read Answer >>
  5. What is the difference between research and development and product development?

    Understand the difference between research and development and product development. Learn why a company would want to invest ... Read Answer >>
  6. Who owns Dow Jones & Company?

    Learn how the purchase of Dow Jones & Company by News Corp. included the acquisition of The Wall Street Journal, Barron's ... Read Answer >>
Hot Definitions
  1. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
  2. Over-The-Counter - OTC

    Over-The-Counter (or OTC) is a security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, ...
  3. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
  4. Weighted Average Cost Of Capital - WACC

    Weighted average cost of capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is ...
  5. Basis Point (BPS)

    A unit that is equal to 1/100th of 1%, and is used to denote the change in a financial instrument. The basis point is commonly ...
  6. Sharing Economy

    An economic model in which individuals are able to borrow or rent assets owned by someone else.
Trading Center