What does 'Secular' mean
Secular is a descriptive term used to refer to market activities occurring over a long-term time frame. Secular can also be used in reference to certain stocks that are not effected by short-term trends. Secular trends are not considered seasonal or cyclical, instead remaining consistent over time while secular stocks maintain a certain trajectory regardless of current economic trends.
BREAKING DOWN 'Secular'Secular trends and secular stocks are those that are expected to remain moving in the same direction over the long-term. The clean energy movement has been seen as a newer secular trend, expecting to remain relevant for the foreseeable future. Within the stock market, technology firms such as Netflix, Inc. and Google are considered secular as short-term economic trends have little lasting impact on their long-term performance.
Secular movements can proceed in either a positive or negative direction, so the term is not necessarily associated with growth. Additionally, secular can refer to subtle or dramatic movements as the degree of change is also not identified by the term. The defining characteristic involves the long-term nature of the movement and that the associated activity is not highly impacted by short-term trends.
It is important for investors to identify secular trends in markets, not just short-term trends, in order to develop a long-term investment strategy. Examples of secular trends include an aging population (which will tend to have different spending and savings habits than a younger population), the expansion of a particular technology (such as the internet) and heavy reliance on certain commodities (like oil). While considered long-term, secular trends are not by nature permanent.
A stock is considered secular when the associated company earnings remain constant regardless of other trends occurring within the market. Often, this title to bestowed upon companies whose primary business relates to customer staples, or the products that are consistently used in most households. Customer staples can include certain personal care items, such as shampoo and toilet paper, as well as various food item producers and certain pharmaceutical companies.
Stocks for the Long Run
In his book "Stocks for the Long Run," Jeremy Siegel, an economics Ph.D. and finance professor at the Wharton School, University of Pennsylvania, argues that equity securities (particular U.S. equities) will likely outperform the other major asset classes on a secular basis, or over the long term. He backs his argument up with the fact that between 1871 and 2001, during any rolling 30-year period (a period long enough to be considered secular), stocks outperformed all other asset classes, in particular bonds and T-bills.