Investopedia explains 'Sell'
Since the act of selling an investment crystallizes a profit or a loss, depending on the initial purchase price, it may have tax implications for the investor.
Selling is often disdained by long-term "buy and hold" investors in the belief that market averages usually have positive performance over a prolonged period of time. But selling may actually be a prudent course of action in many situations, especially when it needs to be done to rebalance an investment portfolio.
As far as investment research is concerned, the relative dearth of "Sell" ratings by sell-side analysts at broker-dealers is often cited as an example of their lack of objectivity in research.
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