Social Commerce

AAA

DEFINITION of 'Social Commerce'

A type of electronic commerce that employs social media to promote online transactions. Social commerce employs such tools as; shared pick lists and ratings posted by previous users to assist online buyers with their transactions. It also encompasses other social shopping tools, such as forums and communities that allow buyers and sellers to discuss their online shopping experiences and compare transactional information.

INVESTOPEDIA EXPLAINS 'Social Commerce'

Social commerce was first introduced by Yahoo! in November, 2005. The concept was developed to enable online shoppers to obtain reliable advice and support from online experts regarding their transactions. Social commerce is separated by some from social shopping; the former is the collaboration of online vendors while the latter is the networking of online shoppers.

RELATED TERMS
  1. Customer To Customer (C2C)

    A business model that facilitates an environment where customers ...
  2. Electronic Commerce - ecommerce

    A type of business model, or segment of a larger business model, ...
  3. International Commerce

    The buying and selling of goods between sovereign nations. International ...
  4. Social Media

    Internet-based software and interfaces that allow individuals ...
  5. Commerce

    The conduct of trade amongst economic agents. Generally, commerce ...
  6. Click And Mortar

    A type of business model that includes both online and offline ...
Related Articles
  1. Entrepreneurship

    10 Breakout Ideas For Small Businesses

    If your business has hit a wall, we've got the answer to break through and increase sales and earnings.
  2. Investing

    Wizards Of Odd: A Trip To Tech Land

    I spent a couple of days in Silicon Valley, and here are some key lessons I learned after meeting with a number of tech CEOs and venture capitalist.
  3. Investing News

    Facebook Money Transfer: Transforming E-Commerce

    Facebook's payment service holds huge prospects for Facebook’s business. Here’s how it works, and how it will impact e-commerce and Facebook's business.
  4. Professionals

    What is a SWOT Analysis?

    SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a management tool used to identify strategies for success. It may be used to guide individual thinking, group ...
  5. Investing News

    What PayPal’s Split From EBay Means For Customers

    EBay announced Tuesday that it will be splitting from PayPal to make the payment company its own entity.
  6. Investing

    5 Most Expensive Ebay Auctions

    Check out the most expensive items listed on eBay - items that are sure to bring a hefty profit to the seller if sold.
  7. Investing

    Choosing The Winners In The Click-And-Mortar Game

    E-tailing has changed the way consumers do nearly everything. Do you know how to pick the best retailer?
  8. Personal Finance

    Websites That Save You Money On Hotel Rooms

    Before you just reserve a room through the hotel, check out these six discount websites. But watch out for traps like nonrefundable reservations.
  9. Investing News

    How We'll All Be Amazon.com Customers Eventually

    Amazon is unusual among large U.S. companies ranked by market cap in that its profit margins are tiny and its stock is phenomenally pricey. Here's why.
  10. Personal Finance

    Six Things To Buy AFTER Christmas

    Waiting out the frenzy of Christmas sales could actually save you a lot of money.

You May Also Like

Hot Definitions
  1. DuPont Analysis

    A method of performance measurement that was started by the DuPont Corporation in the 1920s. With this method, assets are ...
  2. Asset Class

    A group of securities that exhibit similar characteristics, behave similarly in the marketplace, and are subject to the same ...
  3. Fiat Money

    Currency that a government has declared to be legal tender, but is not backed by a physical commodity. The value of fiat ...
  4. Interest Rate Risk

    The risk that an investment's value will change due to a change in the absolute level of interest rates, in the spread between ...
  5. Income Effect

    In the context of economic theory, the income effect is the change in an individual's or economy's income and how that change ...
  6. Price-To-Sales Ratio - PSR

    A valuation ratio that compares a company’s stock price to its revenues. The price-to-sales ratio is an indicator of the ...
Trading Center