Social Identity


DEFINITION of 'Social Identity'

A company's image as derived from its relationships. An organization's social identity comes from the groups that organization belongs to or is affiliated with, the way it is structured, the industry it belongs to and other social factors. A company's social identity will impact how it is perceived by consumers, so social identity affects a company's bottom line and should be closely managed.

BREAKING DOWN 'Social Identity'

For example, whether a public company trades on the Nasdaq or the New York Stock Exchange could be considered part of that company's social identity. Social identity can also refer specifically to a company's image as portrayed through social networking websites such as Twitter, Facebook and LinkedIn. When someone falsely impersonates an individual or company online, it is considered social identity theft.

  1. Social Entrepreneur

    A person who pursues an innovative idea with the potential to ...
  2. Social Networking

    The use of internet-based social media programs to make connections ...
  3. Social Media

    Internet-based software and interfaces that allow individuals ...
  4. Social Commerce

    A type of electronic commerce that employs social media to promote ...
  5. Social Capital

    An economic idea that refers to the connections between individuals ...
  6. Social Responsibility

    The idea that companies should embrace its social responsibilities ...
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