Social Media


DEFINITION of 'Social Media'

Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thoughts.

Social media originated as strictly a personal tool that people used to interact with friends and family but were later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers, for example, by informing them of sales and offering them special coupons.

BREAKING DOWN 'Social Media'

Through social media, anyone with internet access can interact with millions of people online. It is not necessary to be a journalist, a politician, a CEO or to hold any other position that was traditionally necessary to be able to disseminate one's thoughts or ideas to a wide audience.

  1. Customer To Customer (C2C)

    A business model that facilitates an environment where customers ...
  2. Electronic Commerce - ecommerce

    A type of business model, or segment of a larger business model, ...
  3. Warm Calling

    The solicitation of a potential customer with whom a sales representative ...
  4. Networking

    A process that fosters the exchange of information and ideas ...
  5. Social Identity

    A company's image as derived from its relationships. An organization's ...
  6. Social Commerce

    A type of electronic commerce that employs social media to promote ...
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