Social Media

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Dictionary Says

Definition of 'Social Media'

Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thoughts.

Social media originated as strictly a personal tool that people used to interact with friends and family but were later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers, for example, by informing them of sales and offering them special coupons.

Investopedia Says

Investopedia explains 'Social Media'

Through social media, anyone with internet access can interact with millions of people online. It is not necessary to be a journalist, a politician, a CEO or to hold any other position that was traditionally necessary to be able to disseminate one's thoughts or ideas to a wide audience.

Articles Of Interest

  1.

    Social Finance Careers: Creating A Better World

    A financial career can be used to do more than just bring in profits. Find out how to get a career with a more social objective.

  2. How To Target Ideal Customers

    Expand your definition of a lucrative client and uncover a new realm of possibilities.

  3. Extreme Socially Responsible Investing

    Make your money work for you without putting it into ventures that don't support your values.

  4. Socially Responsible Investing Vs. Sin Stocks

    Can your principles make you richer or poorer? Find out if it pays pick your portfolio based on ethics.

  5. 10 Breakout Ideas For Small Businesses

    If your business has hit a wall, we've got the answer to break through and increase sales and earnings.

  6. 9 Tips For Growing A Successful Business

    Give your business what it needs to thrive and it will reward you for years to come.

  7. Is there a difference between socially responsible investing (SRI) and green investing?

    There isn't a huge difference between socially responsible investing (SRI) and green investing; green investing is actually a form of socially responsible investing. Both of these terms refer ...

  8. Why Clients Fire Financial Advisors

    The reasons most clients fire their advisors are very simple and easy to address. Find out what you should be doing to keep your clients.

  9. Using Social Media To Reach Customer Service Departments

    Companies are increasingly using social media and this provides customers with another channel to receive customer service.

  10. How Often Should You Contact Clients?

    Figuring out how often an investment advisor should contact clients is not easy.
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