Social Style

Definition of 'Social Style'


A categorization of the way an individual interacts interpersonally with others. The social style model was developed by the TRACOM Group; it is derived from the extent to which an individual falls on a cardinal scale, with two opposing points being controls/emotes (vertically aligned), which measure how assertive the individual is, and tells/asks (horizontally aligned), measuring how responsive or vocal the individual is to events. The grid created by these four characteristics determines the social style:

Analytical: Control/Ask Driving: Control/Tell Expressive: Emote/Tell Amiable: Emote/Ask

Investopedia explains 'Social Style'


Identifying another individual's social style can provide a salesperson with a wealth of information about certain aspects of that individual's life. A car salesman paying attention to a customer's behavior around certain models of sports cars compared to sedans, for example, may lead him to believe that the customer prefers speed over accessibility or size. The customer may become agitated or exhibit excited behavior toward an accompanying friend when near a red convertible, but seem listless near a blue four door.

Social Style was created by the TRACOM Group.


Filed Under:

comments powered by Disqus
Hot Definitions
  1. Leased Bank Guarantee

    A bank guarantee that is leased to a third party for a specific fee. The issuing bank will conduct due diligence on the creditworthiness of the customer looking to secure a bank guarantee, then lease a guarantee to that customer for a set amount of money and over a set period of time, typically less than two years.
  2. Degree Of Financial Leverage - DFL

    A ratio that measures the sensitivity of a company’s earnings per share (EPS) to fluctuations in its operating income, as a result of changes in its capital structure. Degree of Financial Leverage (DFL) measures the percentage change in EPS for a unit change in earnings before interest and taxes (EBIT).
  3. Jeff Bezos

    Self-made billionaire Jeff Bezos is famous for founding online retail giant Amazon.com.
  4. Re-fracking

    Re-fracking is the practice of returning to older wells that had been fracked in the recent past to capitalize on newer, more effective extraction technology. Re-fracking can be effective on especially tight oil deposits – where the shale products low yields – to extend their productivity.
  5. TIMP (acronym)

    'TIMP' is an acronym that stands for 'Turkey, Indonesia, Mexico and Philippines.' Similar to BRIC (Brazil, Russia, India and China), the acronym was coined by and investor/economist to group fast-growing emerging market economies in similar states of economic development.
  6. Pension Risk Transfer

    When a defined benefit pension provider offloads some or all of the plan’s risk – e.g.: retirement payment liabilities to former employee beneficiaries. The plan sponsor can do this by offering vested plan participants a lump-sum payment to voluntarily leave the plan, or by negotiating with an insurance company to take on the responsibility for paying benefits.
Trading Center