Soft Metrics

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Dictionary Says

Definition of 'Soft Metrics'

A slang term for intangible indicators used to value a startup company (can be used for larger firms but hard metrics are preferred). Soft metrics are often related to aspects of a firm that cannot be easily measured but still provide important information in relation to the present and future prospects of a firm. Since soft metrics are not easily measured or identified, quantifying them can be quite difficult.
Investopedia Says

Investopedia explains 'Soft Metrics'

Soft metrics evaluate the things that aren't apparent but may help predict a company's future: are there heavy hitters on the board of directors? Has the management team succeeded before? In comparison to hard metrics, soft metrics can often provide an answer as to why hard metrics may be trending in a certain direction or to unexpected results. Examples of hard metrics would be contributing factors such as net profit margin and free cash flow.
Search results for

'Soft Metrics'

  • Qualitative Analysis: What Makes A Company Great?

    http://www.investopedia.com/articles/fundamental-analysis/10/qualitative-analysis-intangibles-affect-stock-price.asp
    To understand the qualities that make for a great company,
    investors must dig deep into "soft" metrics. ...

  • Evaluate Your Investments With SWOT Analysis

    http://www.investopedia.com/articles/financial-theory/SWOT-analysis-primer.asp
    ... investment evaluation. (To understand the qualities that make for a great company,
    investors must dig deep into "soft" metrics. Check out ...

  • Business Plan: Marketing And Sales | Investopedia

    http://www.investopedia.com/university/business-plan/business-plan5.asp
    ... (To understand the qualities that make for a great company, investors must dig deep
    into "soft" metrics. See Qualitative Analysis: What Makes A Company Great? ...

  • 9 Brands Resurrected Into Household Names - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0411/Brand-Resurrections.aspx
    ... recent history. (To understand the qualities that make for a great company,
    investors must dig deep into "soft" metrics. Check out ...

  • Hedge Funds: Risks | Investopedia

    http://www.investopedia.com/university/hedge-fund/risks.asp
    ... a hedge fund’s success, and although one might use quantifiable metrics to evaluate ...
    managers often answer this question by providing both a soft-close limit ...

  • After Sound And Fury, For-Profit Educators Get A Break

    http://stocks.investopedia.com/stock-analysis/2011/After-Sound-And-Fury-For-Profit-Educators-Get-A-Break-APOL-STRA-DV-ESI-COCO0606.aspx
    ... New Gainful Employments Regulations Look Soft The Department of Education finally
    realized its ... school/program has to miss all three of those metrics for three ...

  • Coke Shows Its Strong Stuff

    http://stocks.investopedia.com/stock-analysis/2011/Coke-Shows-Its-Strong-Stuff-KO-CCE-DPS-PEP-FIZZ0722.aspx
    ... Soft drink giant Coca Cola (NYSE:KO) reported strong second quarter growth ... Other
    earnings-related metrics were mostly positive, while the rising commodity ...

  • Rail Traffic Confirms A Slowing Economy

    http://stocks.investopedia.com/stock-analysis/2011/Rail-Traffic-Seems-To-Confirm-A-Slowing-Economy-GWW-UNP-ODFL-NSX-CSX-BOX-TEU0610.aspx
    ... loans (and are struggling to get rid of bank-owned houses), metrics like the ... It's
    worth mentioning that in the same week that the AAR reported soft rail traffic ...

  • One Undervalued Insurance Company

    http://stocks.investopedia.com/stock-analysis/2010/One-Undervalued-Insurance-Company-WTM-BRK.A-BRK.B-MKL-FRFHF0624.aspx
    ... Referred to as a soft market, insurance premiums are not strong enough to coincide
    for ... One of the most important metrics in the insurance business is per share ...

  • The 6 Signs Of An Economic Recovery - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0810/The-6-Signs-Of-An-Economic-Recovery.aspx
    ... Along with metrics like unemployment and non-farm payrolls, investors can also follow ...
    Lower spending will then more or less make the economic soft patch happen ...

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