Target Market

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Dictionary Says

Definition of 'Target Market'

The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power and demographics, as well as by psychographics.
Investopedia Says

Investopedia explains 'Target Market'

Not all products and services are meant for all types of consumers. In fact, companies may tweak certain aspects of a product, such as the amount of sugar in a soft drink, so that it is more likely to be purchased by consumers with varying tastes. Creating the target market may require the use of limited product roll-outs and focus groups, allowing product managers to get a feel for which aspects of the product are the strongest.
Search results for

'Target Market'

  • Business Plan: Marketing And Sales | Investopedia

    http://www.investopedia.com/university/business-plan/business-plan5.asp
    ... Your marketing and sales plan should also demonstrate a thorough understanding of
    your target market as gained from both primary and secondary sources. ...

  • Bear Market Mauls Target-Date Funds

    http://www.investopedia.com/articles/mutualfund/09/bear-market-target-date-fund.asp
    Bear Market Mauls Target-Date Funds. ... Mother of Modern Bears All was well
    for target-date funds until the bear market of 2008. With ...

  • Evaluating Grocery Store Stocks

    http://www.investopedia.com/articles/stocks/09/grocery-store-stocks.asp
    ... When evaluating grocery stocks, there are a few factors to consider: competition,
    product mix, target market and supplier price negotiation. ...

  • 4 Steps To Creating A Stellar Business Plan

    http://www.investopedia.com/articles/pf/08/create-business-plan-how-to.asp
    ... 4. Target Market Present your primary and secondary target markets, along with any
    research that demonstrates how your target market will benefit from and ...

  • Revenue Projections Show Profit Potential

    http://www.investopedia.com/articles/stocks/07/top-line-projection.asp
    ... (For related reading, see Get Tough On Management Puff.) Look at the Target Market
    The top line of any company is primarily driven by what's going on in its end ...

  • RV Travelers: A Niche Market For Advisors

    http://www.investopedia.com/articles/financialcareers/07/RV-travel.asp
    ... A New Target Market Although the demographics not all RV owners are affluent, being
    able to afford an RV suggests a certain level of disposable income. ...

  • David Einhorn's New Target: Green Mountain

    http://stocks.investopedia.com/stock-analysis/2011/David-Einhorns-New-Target-Green-Mountain-GMCR-KFT-JOE-SBUX1021.aspx
    ... David Einhorn's New Target: Green Mountain. ... will face enormous competition from large
    food business like Kraft (NYSE:KFT) who would enter to market to bolster ...

  • Target Prices: The Key To Sound Investing

    http://www.investopedia.com/articles/analyst/03/022603.asp
    ... the reader with information to determine the accuracy of the target price. ... out The
    Short And Distort: Stock Manipulation In A Bear Market, Finding Undiscovered ...

  • Play The Market Like Tiger Plays Golf

    http://www.investopedia.com/articles/basics/09/tiger-woods-investing-lessons.asp
    ... just for the sake of investing - without any discipline or specific target in mind ...
    quality of management and the level of difficulty of the current market layout ...

  • Investing With Purpose And For Profit: Affordable Housing

    http://www.investopedia.com/articles/mortgages-real-estate/10/affordable-housing.asp
    ... We start with a definition of affordable housing and look at three groups
    that represent the best target market. Next, we discuss ...

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