Third-Party Technique

AAA

DEFINITION of 'Third-Party Technique'

A marketing strategy in which a company employs outside individuals and firms to promote a specific message about the company itself, its products or its services to media outlets. The third-party technique is most commonly associated with public relations firms, which use the technique to spread marketing messages on their clients' behalf. .

INVESTOPEDIA EXPLAINS 'Third-Party Technique'

Individuals and groups that pass along messages from a public relations firm using the third-party technique rely on the public's perception of them being reliable and independent sources. The public has to believe that the parties presenting the message are genuine and working in their best interest, even if the individual or organization is part of a front group.

Examples of third-party technique include providing advanced news to journalists who will provide a positive review, or hiring researchers to present material that backs up a company's claims

RELATED TERMS
  1. Public Relations - PR

    The act of communicating with the public. Although not inherent ...
  2. Cockroach Theory

    A market theory that suggests that when a company reveals bad ...
  3. Press Release

    News that is sent out or released by the company making the news. ...
  4. Marketing

    The activities of a company associated with buying and selling ...
  5. Headline Effect

    The effect that negative news in the popular press has on a corporation ...
  6. Big Data

    The growth in the volume of structured and unstructured data, ...
Related Articles
  1. The Green Marketing Machine
    Fundamental Analysis

    The Green Marketing Machine

  2. Public Relations: Offering Businesses ...
    Entrepreneurship

    Public Relations: Offering Businesses ...

  3. 5 Tricks Companies Use During Earnings ...
    Markets

    5 Tricks Companies Use During Earnings ...

  4. For Companies, Green Is The New Black
    Fundamental Analysis

    For Companies, Green Is The New Black

comments powered by Disqus
Hot Definitions
  1. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  2. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  3. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  4. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  5. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
  6. Over The Counter

    A security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, etc. The phrase "over-the-counter" ...
Trading Center