Third-Party Technique

AAA

DEFINITION of 'Third-Party Technique'

A marketing strategy in which a company employs outside individuals and firms to promote a specific message about the company itself, its products or its services to media outlets. The third-party technique is most commonly associated with public relations firms, which use the technique to spread marketing messages on their clients' behalf. .

INVESTOPEDIA EXPLAINS 'Third-Party Technique'

Individuals and groups that pass along messages from a public relations firm using the third-party technique rely on the public's perception of them being reliable and independent sources. The public has to believe that the parties presenting the message are genuine and working in their best interest, even if the individual or organization is part of a front group.

Examples of third-party technique include providing advanced news to journalists who will provide a positive review, or hiring researchers to present material that backs up a company's claims

RELATED TERMS
  1. Public Relations - PR

    The act of communicating with the public. Although not inherent ...
  2. Cockroach Theory

    A market theory that suggests that when a company reveals bad ...
  3. Press Release

    News that is sent out or released by the company making the news. ...
  4. Marketing

    The activities of a company associated with buying and selling ...
  5. Headline Effect

    The effect that negative news in the popular press has on a corporation ...
  6. Big Data

    The growth in the volume of structured and unstructured data, ...
Related Articles
  1. The Green Marketing Machine
    Fundamental Analysis

    The Green Marketing Machine

  2. Public Relations: Offering Businesses ...
    Entrepreneurship

    Public Relations: Offering Businesses ...

  3. 5 Tricks Companies Use During Earnings ...
    Markets

    5 Tricks Companies Use During Earnings ...

  4. For Companies, Green Is The New Black
    Fundamental Analysis

    For Companies, Green Is The New Black

Hot Definitions
  1. Wage-Price Spiral

    A macroeconomic theory to explain the cause-and-effect relationship between rising wages and rising prices, or inflation. ...
  2. Accelerated Depreciation

    Any method of depreciation used for accounting or income tax purposes that allows greater deductions in the earlier years ...
  3. Call Risk

    The risk, faced by a holder of a callable bond, that a bond issuer will take advantage of the callable bond feature and redeem ...
  4. Parity Price

    When the price of an asset is directly linked to another price. Examples of parity price are: 1. Convertibles - the price ...
  5. Earnings Multiplier

    An adjustment made to a company's P/E ratio that takes into account current interest rates. The earnings multiplier is used ...
  6. Macroeconomics

    The field of economics that studies the behavior of the aggregate economy. Macroeconomics examines economy-wide phenomena ...
Trading Center