DEFINITION of 'Twinternship'

An internship in which the intern is charged with using social media to drive attention to a company and its products. A twinternship is usually an unpaid, temporary position in which a "twintern" will use popular social media outlets, such as Facebook and Twitter, to publicize products and promotions for a business.

Also known as a "brand advocate."

BREAKING DOWN 'Twinternship'

Twinterns usually work as a part of a company's public relations team. Twinternships have gained popularity as a cheap and relatively easy way to communicate a company's brand with younger, tech-savvy consumers. Some companies have even held promotional contests to award similar paid positions to young twinternship hopefuls.

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