Viral Marketing

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Dictionary Says

Definition of 'Viral Marketing'

Internet advertising or marketing that spreads exponentially whenever a new user is added. Viral marketing assumes that as each new user starts using the service or product, the advertising will go to everyone with whom that user interacts.
Investopedia Says

Investopedia explains 'Viral Marketing'

An example of viral marketing is Hotmail, which offers free web-based email. Each time a user emails someone, there is an embedded advertisement to the recipient to sign up for a Hotmail account. While the practice was much more widely used in the early to mid-2000s as new internet businesses were being created in extreme numbers, it is still common among internet based business-to-consumer (B to C) companies.
Search results for

'Viral Marketing'

  • Online Retail: Blogging For Profits

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    ... While these two forms of social media have a place in viral marketing, there's clearly
    a lot of discussion around the downstream traffic Twitter sends to ...

  • Are You And Your Bank All A-Twitter? - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1009/Are-You-And-Your-Bank-All-A-Twitter.aspx
    ... Their Senior Marketing and Communications Specialist cheerfully advertises the
    company's Twitter ... Her video "went viral," with nearly 400,000 people viewing it ...

  • When Celebrity Endorsements Don't Work - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0411/When-Celebrity-Endorsements-Dont-Work.aspx
    ... to be $50 million by the University of Oregon's Warsaw Sports Marketing Center. ... Phelps'
    contract after photos of him smoking a marijuana pipe went viral in 2009 ...

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