DEFINITION of 'Web Syndication'

A term that refers to a marketing strategy for websites. Web syndication describes an arrangement between two or more Internet companies for one company to provide material to be made available on the other party's site. Web syndication allows the company providing the material to garner additional page views, depth and exposure to their site. The benefits for the site hosting the provided material are fresh new content and additional traffic.

BREAKING DOWN 'Web Syndication'

In general, web syndications are free arrangements if they are equally and mutually beneficial to both parties. However, sometimes a website may wish to pay for syndication to get their material placed in a specific location on a high-traffic site. The bigger the distributor's site, the bigger the fee usually is.

RELATED TERMS
  1. Paid Syndication

    Web syndication is the promotion or inclusion of content on a ...
  2. Syndicate

    A professional financial services group formed temporarily for ...
  3. Underwriter Syndicate

    A temporary group of investment banks and broker-dealers who ...
  4. Loan Syndication

    The process of involving several different lenders in providing ...
  5. Lloyd's Of London

    A British insurance market where members join hands as syndicates ...
  6. Syndicated Loan

    A loan offered by a group of lenders (called a syndicate) who ...
Related Articles
  1. Insurance

    What is a Syndicate?

    A syndicate is a group of professionals that temporarily form into one entity to handle a large transaction that’s too big for each to handle alone.
  2. Investing

    What is a Syndicated Loan?

    A syndicated loan is one that involves a group of lenders (called the syndicate) who pool their lending resources to make a loan.
  3. Trading

    Deep Web Vs. Dark Web

    Understanding how the Internet includes much beyond what most users are familiar with.
  4. Managing Wealth

    How To Join An Angel Investor Group

    If you’re new to angel investing, it often helps to join a group that can partner up on deals and spread out the due diligence work.
  5. Investing

    Municipal Bond Tips For The Series 7 Exam

    Learn to distinguish between general obligation and revenue bonds to ace this test.
  6. Managing Wealth

    6 Easy Ways To Keep Current

    Here are six ways in which you can keep up with the news while you are on the go.
  7. Small Business

    How Does Fly Work and Make Money?

    Learn about the online travel website Fly.com and how the company makes money through partners and advertisers. Consider how Fly competes for business.
  8. Financial Advisor

    Avoiding Online Investment Scams

    Find out how to spot internet fraud and protect your hard-earned money.
  9. Small Business

    3 Things We Know About Mobilegeddon (So Far) (GOOGL, CMCSA)

    It's been two months since "Mobilegeddon." Has the Internet recovered?
RELATED FAQS
  1. Under what circumstances might a syndicated loan be arranged?

    Learn about the types of syndicated loans, why some lenders choose to establish or join a syndicate, and why some borrowers ... Read Answer >>
  2. Who generally structures a syndicated loan?

    Learn what syndicated loans are, including how they are structured and administrated, usual payment terms and costs associated ... Read Answer >>
  3. What is considered a reasonable interest rate for a syndicated loan?

    Discover how syndicated loans work, why they are beneficial for businesses, and what is considered a reasonable interest ... Read Answer >>
  4. How risky is a syndicated loan for the lender?

    Read about risks associated with the syndicate loan market, including the problems of adverse selection and asymmetric information ... Read Answer >>
  5. What are the typical repayment terms for a syndicated loan?

    Learn more about syndicated loans and how they are structured, specifically including the typical repayment terms for a syndicated ... Read Answer >>
  6. An underwriting syndicate for a new municipal offering of $10,000,000 has been formed ...

    The correct answer is b. A divided or “Western” syndicate is one in which the members stand alone. When a member of such ... Read Answer >>
Hot Definitions
  1. Graduate Management Admission Test - GMAT

    A standardized test intended to measure a test taker's aptitude in mathematics and the English language. The GMAT is most ...
  2. Magna Cum Laude

    An academic level of distinction used by educational institutions to signify an academic degree which was received "with ...
  3. Cover Letter

    A written document submitted with a job application explaining the applicant's credentials and interest in the open position. ...
  4. 403(b) Plan

    A retirement plan for certain employees of public schools, tax-exempt organizations and certain ministers. Generally, retirement ...
  5. Master Of Business Administration - MBA

    A graduate degree achieved at a university or college that provides theoretical and practical training to help graduates ...
  6. Liquidity Event

    An event that allows initial investors in a company to cash out some or all of their ownership shares and is considered an ...
Trading Center