White Label Product
 |
Definition of 'White Label Product'A product manufactured by one company that is packaged and sold by other companies under varying brand names. The end product appears as though it is being made by the marketer, when in reality it is being created by the manufacturing company.In this case, the manufacturer can concentrate on making the product or service and focus on cost savings, rather than worrying about marketing, which will be handled by the companies that will sell the product. |
 |
Investopedia explains 'White Label Product'A common example of a white label product can be found in your local supermarket. You may have noticed that many of these stores have their own brand-name products, which usually sell at a discount relative to other well-known brands. The store-brand product is actually created by a manufacturing company that places the store's label on the final product in an attempt to make customers think it was created by the vendor. |
Related Definitions
Articles Of Interest
-
Great Expectations: Forecasting Sales Growth
Predicting sales growth can be something of a black art, unless you ask the right questions. -
Measuring Company Efficiency
Three useful indicators for measuring a retail company's efficiency are its inventory turnaround times, its receivables and its collection period. -
Advertising, Crocodiles And Moats
Memorable advertising is a brick in the fortress that keeps competitors at bay. -
Weighted Average Cost Of Capital (WACC)
Weighted average cost of capital may be hard to calculate, but it's a solid way to measure investment quality -
What is a monopoly?
Monopoly is a fun family game, but in real life, a monopoly can be dangerous to a country's economy. A monopoly occurs when an industry or sector has only one producer of goods or retailer for ... -
Capital Expenditures (CAPEX)
Learn more about what it costs to produce goods. -
Working Capital
Working capital is one of the basic metrics used to evaluate a company's financial health. Find out what it can tell you about a stock and learn how to calculate it. -
What is the difference between "hard money" and "soft money"?
Hard money and soft money are terms that are often used to describe coin money and paper money, respectively. However, these terms are also used to refer to political contributions in the United ...
Free Annual Reports