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Definition of 'White Label Product'
A product manufactured by one company that is packaged and sold by other companies under varying brand names. The end product appears as though it is being made by the marketer, when in reality it is being created by the manufacturing company.
In this case, the manufacturer can concentrate on making the product or service and focus on cost savings, rather than worrying about marketing, which will be handled by the companies that will sell the product.
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Investopedia explains 'White Label Product'
A common example of a white label product can be found in your local supermarket. You may have noticed that many of these stores have their own brand-name products, which usually sell at a discount relative to other well-known brands. The store-brand product is actually created by a manufacturing company that places the store's label on the final product in an attempt to make customers think it was created by the vendor.
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Search results for 'White Label Product'
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http://www.investopedia.com/articles/pf/08/small-business-breakout-ideas.asp
... allowing distributors, wholesalers, big box stores and competitors to sell your
products under their own label (also known as a white label product), you may ...
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http://stocks.investopedia.com/stock-analysis/2011/Higher-Costs-Are-Climbing-Up-The-Value-Chain-NKE-THS-COT-KFT-UL-KO-GIS0323.aspx
... that cannot be good news for branded consumer product companies in ... However, because
these white label/private label companies typically have lower margins, it ...
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http://www.investopedia.com/articles/06/middleclass.asp
... capitalist economies, the middle class label is a ... Michael Bloomberg called "luxury
product" living. ... disputes that highly-educated, white-collar professionals ...
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http://www.investopedia.com/articles/pf/08/energy-savings-holidays.asp
... Star website, decorative Christmas lights with the Energy Star label, and more ... red
or purple lights - or go with a white snowflake design ... Product, Today, Last Wk. ...
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http://www.investopedia.com/articles/financialcareers/07/different_designations.asp
... While there is no black-and-white line of separation between them ... either curtail
the influx of new designations or clearly label them as ... Product, Today, Last Wk. ...
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