Investopedia explains 'Wide Variety'
Carrying a wide variety of products can limit the space available for a deeper assortment of particular products. While offering a number of products instead of focusing on a few, it does expose a retailer to the risk that consumers will go to more specialized retailers with more selection of a specific type of product (a super-specialist). Some types of businesses, such as supermarkets, are able to offer a deep assortment of a product (e.g. cereal) while at the same time offering a wide variety of products.
Wide variety is the opposite of narrow variety.
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