Word-Of-Mouth Marketing - WOM Marketing

What is 'Word-Of-Mouth Marketing - WOM Marketing '

Word-of-mouth marketing (WOM Marketing) is when a consumer's interest for a company's product or service is reflected in their daily dialogs. Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. It includes buzz, viral, blog, emotional and social media marketing.

BREAKING DOWN 'Word-Of-Mouth Marketing - WOM Marketing '

Consumers are more emotionally bonded to a company when they feel they are listened to by the company. That is why many companies will have sale representatives discuss their products and services with consumers personally or through a feedback phone line. This kind of interaction, as well as promotional events can stimulate conversations about a company's product.

RELATED TERMS
  1. Guerrilla Marketing

    A marketing tactic in which a company uses surprise and/or unconventional ...
  2. Market Research

    The process of assessing the viability of a new product or service ...
  3. Market Orientation

    A company philosophy focused on discovering and meeting the needs ...
  4. Social Media Marketing (SMM)

    The use of social media websites and social networks to market ...
  5. Marketing

    The activities of a company associated with buying and selling ...
  6. Target Market

    The consumers a company wants to sell its products and services ...
Related Articles
  1. Entrepreneurship & Small Business

    Understanding Marketing

    Marketing includes all of the activities of a company associated with buying and selling a product or service.
  2. Financial Advisor

    Public Relations: Offering Businesses A Competitive Advantage

    To maximize the sales potential of any business, a public relations program should be part of the master marketing plan.
  3. Entrepreneurship & Small Business

    Understanding Market Research

    Market research is the process a company uses to assess the viability of a new product or service.
  4. Markets

    How Important Is Social Media For Your Company?

    Freelancers and marketing agencies are just some of the resources companies are now using to develop their social media.
  5. Markets

    Sector Spotlight: Rise of the Disruptor Brands

    Find out how the success of technology-based companies like Facebook, Netflix and Uber has helped drive consumer expectations to extraordinary heights.
  6. Investing

    What is a Public Company?

    A public company has sold stock to the public through an initial public offering (IPO) and that stock is currently traded on a public stock exchange.
  7. Investing

    Consider A Career As A Financial Communications Professional

    Regulators, sales people and clients all look to communications professionals to help them navigate the markets.
  8. Markets

    Why Do Companies Care About Their Stock Prices?

    Read on to learn more about the nature of stocks and the true meaning of ownership.
  9. Entrepreneurship & Small Business

    3 Ways You Can Support Small Business Growth

    Discover a number of different options available to support small business growth, including crowdfunding campaigns and shopping locally.
  10. Markets

    Global Consumer Services: 4 Key Industry Players (CMCSA, DIS)

    Discover the consumer services companies that are global key industry players based on annual sales, and obtain a brief description and analysis of each.
RELATED FAQS
  1. What are some ways a company can expand its product line?

    Understand what a product line is and why it's important. Learn about specific ways in which a company can expand its product ... Read Answer >>
  2. What are examples of key operating activities in a company?

    Discover the things that make up a company's operating activities, including examples of some the key operating activities ... Read Answer >>
  3. For what purpose is the consumer surplus figure used?

    Understand who uses the consumer surplus figure and why it's used. Learn why companies want to minimize consumer surplus ... Read Answer >>
  4. What factors should a company consider when creating a marketing budget?

    Understand the process of creating a marketing budget, and learn the specific factors that should be considered for any company ... Read Answer >>
  5. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ... Read Answer >>
  6. What are the differences between product bundling and product lines?

    Understand the differences between product bundling and product lines. Learn why a company would want to expand its product ... Read Answer >>
Hot Definitions
  1. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
  2. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  3. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
  4. Brexit

    The Brexit, an abbreviation of "British exit" that mirrors the term Grexit, refers to the possibility of Britain's withdrawal ...
  5. Underweight

    1. A situation where a portfolio does not hold a sufficient amount of a particular security when compared to the security's ...
  6. Russell 3000 Index

    A market capitalization weighted equity index maintained by the Russell Investment Group that seeks to be a benchmark of ...
Trading Center