Word-Of-Mouth Marketing - WOM Marketing

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DEFINITION of 'Word-Of-Mouth Marketing - WOM Marketing '

When a consumer's interest for a company's product or service is reflected in their daily dialogs. Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. It includes buzz, viral, blog, emotional and social media marketing.

INVESTOPEDIA EXPLAINS 'Word-Of-Mouth Marketing - WOM Marketing '

Consumers are more emotionally bonded to a company when they feel they are listened to by the company. That is why many companies will have sale representatives discuss their products and services with consumers personally or through a feedback phone line. This kind of interaction, as well as promotional events can stimulate conversations about a company's product.

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