Yonder 40 Index - Yonder 40

AAA

DEFINITION of 'Yonder 40 Index - Yonder 40'

A list of 40 publicly traded companies chosen for their ties to rural areas. The Yonder 40 is designed to reflect the economies of non-urban areas, and includes companies that are involved in agriculture and livestock raising, in addition to heavier industries such as construction. The index is not widely-followed.

INVESTOPEDIA EXPLAINS 'Yonder 40 Index - Yonder 40'

The Yonder 40 Index was popularized by Jim Branscome and John Borden - two veterans of Wall Street. They felt that the major indexes were too focused on companies operating in urban environments, and that the health of urban companies didn't properly take into account how rural Americans were faring.


Despite the decidedly outside the big city intent, the original incarnation of the index covered several popular firms, such as ConAgra and Wal-Mart.

RELATED TERMS
  1. Blue Chip

    A nationally recognized, well-established and financially sound ...
  2. Dow Jones Industrial Average - ...

    The Dow Jones Industrial Average is a price-weighted average ...
  3. Standard & Poor's 500 Index - S&P ...

    An index of 500 stocks chosen for market size, liquidity and ...
  4. Wall Street

    1. A street in lower Manhattan that is the original home of the ...
  5. Index

    A statistical measure of change in an economy or a securities ...
  6. Agribusiness

    The business sector encompassing farming and farming-related ...
Related Articles
  1. 5 Investment Risks Created By Global ...
    Home & Auto

    5 Investment Risks Created By Global ...

  2. Create Your Own U.S. Equity Portfolio
    Mutual Funds & ETFs

    Create Your Own U.S. Equity Portfolio

  3. Benchmark Your Returns With Indexes
    Mutual Funds & ETFs

    Benchmark Your Returns With Indexes

  4. The ABCs Of Stock Indexes
    Economics

    The ABCs Of Stock Indexes

comments powered by Disqus
Hot Definitions
  1. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  2. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  3. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  4. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  5. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
  6. Limit-On-Open Order - LOO

    A type of limit order to buy or sell shares at the market open if the market price meets the limit condition. This type of ...
Trading Center