E*Trade is a financial services company founded in 1992 that offers online brokerage, investing and related banking solutions for active traders and investors. E*Trade Pro, E*Trade's premier program, designed to meet the needs of active traders, is a customizable trading platform that offers a variety of features including:
- Direct-access trading to a variety of market centers;
- Market Depth with streaming Nasdaq TotalView and OpenView data;
- Live order status, positions and purchasing power;
- Streaming intraday charts with technical analysis;
- Streaming Dow Jones news and Briefing.com market analysis;
- Streaming Top Ten, High/Low Ticker and Market Data Ticker;
- Four virtual desktops to maximize workspace and
- Keyboard and other shortcuts for faster order placement
Figure 1: The E*Trade Pro Platform.
See: E*Trade Brokerage
Beginner's Guide To E*Trade Pro: Getting Started
InsightsE*Trade's product, known as Adaptive Portfolio, will offer a combination of active and passive investment strategies
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