E*Trade is a financial services company founded in 1992 that offers online brokerage, investing and related banking solutions for active traders and investors. E*Trade Pro, E*Trade's premier program, designed to meet the needs of active traders, is a customizable trading platform that offers a variety of features including:

  • Direct-access trading to a variety of market centers;

  • Market Depth with streaming Nasdaq TotalView and OpenView data;

  • Live order status, positions and purchasing power;

  • Streaming intraday charts with technical analysis;

  • Streaming Dow Jones news and Briefing.com market analysis;

  • Streaming Top Ten, High/Low Ticker and Market Data Ticker;

  • Four virtual desktops to maximize workspace and

  • Keyboard and other shortcuts for faster order placement
The E*Trade Pro trading platform is available at no additional charge to Pro Elite active trader customers who execute at least 30 stock or options trades during a calendar quarter.

Figure 1: The E*Trade Pro Platform.


See: E*Trade Brokerage




Next: Beginner's Guide To E*Trade Pro: Getting Started »



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