1. Beginner's Guide To E*Trade Pro: Introduction
  2. Beginner's Guide To E*Trade Pro: Getting Started
  3. Beginner's Guide To E*Trade Pro: Navigation Console
  4. Beginner's Guide To E*Trade Pro: Charts And Settings
  5. Beginner's Guide To E*Trade Pro: Trading
  6. Beginner's Guide To E*Trade Pro: Checking Order Status
  7. Beginner's Guide To E*Trade Pro: Advanced Features
  8. Beginner's Guide To E*Trade Pro: Conclusion

The E*Trade Pro platform boasts numerous advanced analysis tools, including:

  • Nasdaq TotalView - Shows all quotes and orders at every price level in the Nasdaq market center, plus displayed orders at each price level for Nasdaq-listed securities.

  • SIAC - Shows quotes and orders for listed securities (provided by the NYSE-owned Securities Industry Automation Corp.).

  • Options Montage - Shows full market depth for the options exchanges.

  • NYSE OpenBook - Shows the full limit-order book for NYSE-listed securities (available by subscription).
E*Trade Pro API
E*Trade's open XML-based Application Programming Interface allows traders to use industry-leading trading software to execute trades directly through E*Trade. No additional software is needed. This feature offers E*Trade Pro users an additional level of customization and control - whether developing custom solutions or just looking to expand functionality with third-party applications. A list of providers can be found on the E*Trade website.

Strategy Builder
Traders have access to a variety of pre-defined strategies and the ability to customize strategies by opening the Strategy Scanner window (click on the Strategy Scanner icon in the Tools ribbon), shown in Figure 37. From here, users can select from the existing strategies, or create a new one by clicking on "Strategy" at the top of the window and selecting "Strategy Wizard."

Figure 37: The E*Trade Pro Strategy Scanner window.


SEE: Five Minute Investing: How To Evaluate A Trading Strategy


Beginner's Guide To E*Trade Pro: Conclusion
Related Articles
  1. Investing

    Beginner's Guide To E*Trade Pro

    The robust trading platform is developed for active traders with multiple levels of analysis tools and efficient trading interfaces.
  2. Trading

    Broker Summary: E-Trade Financial

    Learn how to trade and invest with E-Trade's online brokerage services.
  3. Investing

    E*TRADE Financial Posts Mixed Results for July (ETFC, AMTD)

    For E*TRADE Financial (NASDAQ: ETFC), mid-summer has been a good news/bad news period. Last week, the company released its July metrics, indicating a month of mixed fortunes for the discount ...
  4. Trading

    Top U.S-Regulated Option Brokers

    Options trading requires amassing significant capital and then facing high volatility. To protect yourself, ensure you trade only with regulated brokers. Here is a list of top U.S.-regulated ...
Frequently Asked Questions
  1. What are Common Examples of Monopolistic Markets?

    Discover what causes real instances of market monopoly, how it persists and where monopoly privilege is most common in the ...
  2. What is the gold standard?

    The gold standard is a monetary system where a country's currency or paper money has a value directly linked to gold, but ...
  3. What's the most expensive stock of all time?

    The most expensive publicly traded stock of all time is Warren Buffett’s Berkshire Hathaway.
  4. What is a "socially responsible" mutual fund?

    As the name suggests, socially responsible mutual funds invest exclusively in socially responsible investments.
Trading Center