Traditionally, marketing efforts have focused on finding customers through television, radio and print advertisements, direct mail, telemarketing, frequent email blasts and so forth. The idea was, “throw a big enough net and you’re sure to catch some fish.”

Today’s businesses can take a different approach. Rather than hunting down clients, businesses can now use social media to make it easier for their potential clients to find them. This approach is less intrusive than older marketing techniques, and because social media relies on people being, well, social, it can prove an effective way to spread your message across the Internet.

As with any business strategy, it is important to have an organized and thoughtful approach to marketing and social media is no different. Carolyn Porter, the Business Department Chair with Southwestern Community College emphasizes the importance of having a well-planned strategy, stating, “a good social media strategy can mean the difference between engaging with your audience and simply adding to the noise.”

Small businesses can employ social media strategies to connect with and engage existing and potential clients, providing intriguing content while spreading the word about their products and services. As more people rely on recommendations from friends and family to make purchase decisions, it is in the best interest of most small businesses to develop and maintain a vibrant and engaging social media presence.





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