1. Implementing A Small Business Social Media Strategy: Introduction
  2. Implementing A Small Business Social Media Strategy: Define Your Goals
  3. Implementing A Small Business Social Media Strategy: Define Your Target Audience
  4. Implementing A Small Business Social Media Strategy: Research The Platforms
  5. Implementing A Small Business Social Media Strategy: Plan Your Content
  6. Implementing A Small Business Social Media Strategy: Build And Develop Your Social Media Presence
  7. Implementing A Small Business Social Media Strategy: Maintain Your Profiles
  8. Implementing A Small Business Social Media Strategy: Hiring A Social Media Manager
  9. Implementing A Small Business Social Media Strategy: Conclusion

Traditionally, marketing efforts have focused on finding customers through television, radio and print advertisements, direct mail, telemarketing, frequent email blasts and so forth. The idea was, “throw a big enough net and you’re sure to catch some fish.”
 
Today’s businesses can take a different approach. Rather than hunting down clients, businesses can now use social media to make it easier for their potential clients to find them. This approach is less intrusive than older marketing techniques, and because social media relies on people being, well, social, it can prove an effective way to spread your message across the Internet.
 
As with any business strategy, it is important to have an organized and thoughtful approach to marketing and social media is no different. Carolyn Porter, the Business Department Chair with Southwestern Community College emphasizes the importance of having a well-planned strategy, stating, “a good social media strategy can mean the difference between engaging with your audience and simply adding to the noise.”
 
Small businesses can employ social media strategies to connect with and engage existing and potential clients, providing intriguing content while spreading the word about their products and services. As more people rely on recommendations from friends and family to make purchase decisions, it is in the best interest of most small businesses to develop and maintain a vibrant and engaging social media presence. 


Related Articles
  1. Investing

    Financial Advisors: Social Media Is a Gold Mine (FB, TWTR)

    Learn how social media is a gold mine for financial advisers. Maintaining a social media presence enables you to reach customers, and it provides social proof.
  2. Financial Advisor

    Advisors: How to Make Social Media Work for You

    Most financial advisors today are using social media to help build their client base. Here are some tested basic guidelines on how to get started.
  3. Financial Advisor

    Advisors: How to Ask Friends for Social Media Help

    Social media can be a difficult endeavor for those who didn’t grow up around technology, but younger friends and family can help quickly fill the void.
  4. Financial Advisor

    How Financial Advisors Are Leveraging Social Media

    As financial advisory clients are increasingly turning to social media, wealth managers who aren't following suit risk being left behind.
  5. Financial Advisor

    Not on Social Media Yet? You May Be Losing Clients

    If you’re a youngish advisor and still not on social media, consider the changing landscape. You could be losing clients because of it.
  6. Small Business

    How Important Is Social Media For Your Company?

    Freelancers and marketing agencies are just some of the resources companies are now using to develop their social media.
  7. Financial Advisor

    Why Social Media is a Necessity for Advisors

    There are a multitude of reasons why financial advisors should be on social media. Here are three of them.
  8. Financial Advisor

    Digital Marketing Tips to Grow Advisors' Business

    Advisors may want to consider these digital marketing tips when it comes to maximizing the effectiveness of their social media efforts.
Frequently Asked Questions
  1. What are the Differences Among a Real Estate Agent, a broker and a Realtor?

    Learn how agents, realtors, and brokers are often considered the same, but in reality, these real estate positions have different ...
  2. What is the difference between amortization and depreciation?

    Because very few assets last forever, one of the main principles of accrual accounting requires that an asset's cost be proportionally ...
  3. Which is better, a fixed or variable rate loan?

    A variable interest rate loan is a loan in which the interest rate charged on the outstanding balance varies as market interest ...
  4. What is the 1003 mortgage application form?

    Learn about the 1003 mortgage application form, what information it requires and why this form is the industry standard for ...
Trading Center