1. Implementing A Small Business Social Media Strategy: Introduction
  2. Implementing A Small Business Social Media Strategy: Define Your Goals
  3. Implementing A Small Business Social Media Strategy: Define Your Target Audience
  4. Implementing A Small Business Social Media Strategy: Research The Platforms
  5. Implementing A Small Business Social Media Strategy: Plan Your Content
  6. Implementing A Small Business Social Media Strategy: Build And Develop Your Social Media Presence
  7. Implementing A Small Business Social Media Strategy: Maintain Your Profiles
  8. Implementing A Small Business Social Media Strategy: Hiring A Social Media Manager
  9. Implementing A Small Business Social Media Strategy: Conclusion

As your online presence develops, you may find that you no longer have adequate time (or energy) to devote to social media. If you are fortunate enough to have created vibrant and active social media profiles for your business, maintaining them could become a full-time job. You may have to hire a manager if your social media activity is: 

  • Taking up more than two to three hours of your work day
  • Preventing you from performing your other duties
  • A distraction that is affecting your productivity
  • No longer fun 

Another reason to hire a social media manager is if your business has taken off to the point where your time is more valuable than the costs associated with hiring an employee or freelancer. If you decide it’s time to hire a social media manager, keep in mind that person can be hired on either a part-time or full-time basis in accordance with your needs.
 
A social media manager is responsible for supervising your day-to-day social media activities while managing your brand’s reputation and client relationships. Your manager’s duties will likely be very specific to your situation. A social media manager’s job might be to update accounts, add posts and images, respond to users’ comments, tweets and other interactions, respond to complaints, and collect data and analyze results to figure out where social media efforts should be concentrated to increase your return on investment. The job might also include spearheading a promotion or organizing a contest. The specific role your social manager takes will depend on your needs and may change as your business grows.
 
The ideal candidate is someone who is both knowledgeable and passionate about social media. In addition, a social media manager should have: 

  • Strong writing and editing skills
  • A background in customer service, sales and/or marketing
  • The ability to problem-solve
  • Excellent listening skills 

Finding a Social Media Manager
There are a number of online venues to find someone to manage your social media activities. Ironically, some of the best places to look are social media sites. You can post the job on LinkedIn, for example, by entering “social media manager” in the People search box. You will be able to sort the results by Relevance, Relationship, Relationship + Recommendations, Connections or Keywords. Similarly you can post the job on Twitter using hashtags like #socialmedia and #jobs. Other useful sites include Mashable, Mediabistro and elance.


Implementing A Small Business Social Media Strategy: Conclusion
Related Articles
  1. Small Business

    How Small Businesses Can Best Use Social Media

    As a small business owner, how much time should you spend social networking? We give you some pointers.
  2. Financial Advisor

    How Advisors Are Using Social Media

    It doesn't pay to leave social media out of your marketing plan, a new study shows. Here's some insight into how advisors are using the digital networks.
  3. Financial Advisor

    Not on Social Media Yet? You May Be Losing Clients

    If you’re a youngish advisor and still not on social media, consider the changing landscape. You could be losing clients because of it.
  4. Financial Advisor

    Why Social Media is a Necessity for Advisors

    There are a multitude of reasons why financial advisors should be on social media. Here are three of them.
  5. Financial Advisor

    How Financial Advisors Are Leveraging Social Media

    As financial advisory clients are increasingly turning to social media, wealth managers who aren't following suit risk being left behind.
  6. Investing

    Financial Advisors: Social Media Is a Gold Mine (FB, TWTR)

    Learn how social media is a gold mine for financial advisers. Maintaining a social media presence enables you to reach customers, and it provides social proof.
  7. Financial Advisor

    Advisors: How to Make Social Media Work for You

    Most financial advisors today are using social media to help build their client base. Here are some tested basic guidelines on how to get started.
  8. Small Business

    How to Rake in Customers with Social Media

    Think your company doesn't stand to gain anything from social media? Think again. Here are some tips on how to best to reach out to customers online.
  9. Small Business

    Social Media In The Workplace

    Instead of it being taboo, we explain why this might actually be a good thing.
  10. Trading

    The Power Of Social Media: Influencing Trading And The Markets

    Check out the growing power of social media, and how it is being used to predict and influence investment markets.
Frequently Asked Questions
  1. How can the price-to-earnings (P/E) ratio mislead investors?

    A low P/E ratio doesn't automatically mean a stock is undervalued, just like a high P/E ratio doesn't necessarily mean it ...
  2. What are the main differences between compound annual growth rate (CAGR) and internal rate of return (IRR)?

    The compound annual growth rate (CAGR), measures the return on an investment over a certain period of time. The internal ...
  3. What are the differences between gross profit and gross margin?

    Learn how gross profit and gross margin are calculated and how each is used in fundamental analysis. Generally, these numbers ...
  4. How do I calculate the adjusted closing price for a stock?

    When trading is done for the day on a recognized exchange, all stocks are priced at close. The price that is quoted at the ...
Trading Center