Return On Assets - ROA

=
Net Income + Interest Expense
Total Assets
Indicates what return a company is generating on the firm's investments/assets.


Things to remember
  • The ROA is often referred to as ROI

  • We add the interest expense to ignore the costs associated with funding those assets.
[Click on the image(s) above to see the financial statements]

For Cory's Tequila Co.
$2,096
= 0.14
$14,725

Return on Assets Analysis:
This is an important ratio for companies deciding whether or not to initiate a new project. The basis of this ratio is that if a company is going to start a project they expect to earn a return on it, ROA is the return they would receive. Simply put, if ROA is above the rate that the company borrows at then the project should be accepted, if not then it is rejected. Cory's Tequila Co.'s ROA is 14% - very high, this is over double the cost of borrowing (at time of writing).




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