Next video:
Loading the player...

You know him for his outlandish stage presence and over-the-top rock star persona, but KISS co-founder Gene Simmons also holds a surprising portfolio of businesses, including merchandise deals, books, comics, restaurants, financial services and trademarks. A search of the U.S. Patent and Trademark Office archives reveals Simmons even trademarked the word "motion". He sat down to discuss how a childhood public library helped him take the first steps toward creating an empire that now spans from KISS-brand Hello Kitty dolls to wealth management firms.

His latest project, "The Vault" was designed to commemorate his notable 50-year run in the music industry, and features 150 previously unreleased songs, including collaborations with Bob Dylan, members of Van Halen and fellow KISS bandmates. The sizeable CD collection arrives nestled inside a 38 pound vault. 

Starting at $2000, The Vault will be delivered by Simmons himself to the buyer's hometown. But for those wanting a more personal exchange than a meet-and-greet, Simmons offers two additional "experiences":

For $25,000, "The Producer Experience" gets one fan and a guest an initial skype call with Gene, one hour of studio time, an Executive Producer credit on the collection, and one of the first 500 vaults.

If one hour in the studio isn't enough for the most die-hard of fans, $50,000 buys "The Home Experience" where, you guessed it, Gene himself delivers the vault to the buyer's home. Beginning in December, anyone who ponies up 50 grand will be treated to a personal delivery and listening party for themselves and 25 friends. 


Related Articles
  1. Tech

    One Year Later: How Much is Prince Worth After His Death?

    It's been a year since Prince's death, and the unreleased songs and videos found in his vault will not be released.
  2. Investing

    WWE, HBO Team Up for Andre the Giant Documentary

    World Wrestling Entertainment (NYSE: WWE) has never made much of a splash with its film division. In general the company has released films co-starring its performers that get brief, limited ...
  3. Managing Wealth

    Trade Name Vs. Trademark: Know the Difference

    Understand the differences between a trade name and a trademark, the different functions they serve and registration considerations for business owners.
  4. Small Business

    How to Pick a Winning Name for Your Business

    Many entrepreneurs are big picture people and have a hard time choosing a company name. Here are two major strategies for naming a business.
  5. Managing Wealth

    10 Most Famous Hedge Fund Managers

    The most famous hedge fund managers have made billions, but their fame might not always result from their financial successes.
  6. Personal Finance

    Explaining the Reserve Ratio

    Reserve ratio is the amount of cash a bank must keep in its bank vaults or deposit into a central, governing bank.
  7. Personal Finance

    11 Things You Pay For That Libraries Have For Free

    If it's been a few years since you ventured into a library, you'll be amazed at what they offer - for free!
  8. Personal Finance

    Electrifying Apartment Bills: How To Reduce Them

    As a renter, there are still factors that can influence your heating and air conditioning bill.
  9. Small Business

    Patents, Trademarks and Copyrights: The Basics

    The decision to pursue a patent, trademark or copyright depends on the type of intellectual property you’re trying to shield.
Hot Definitions
  1. AAA

    The highest possible rating assigned to the bonds of an issuer by credit rating agencies. An issuer that is rated AAA has ...
  2. Backward Integration

    A form of vertical integration that involves the purchase of suppliers. Companies will pursue backward integration when it ...
  3. Pari-passu

    A Latin phrase meaning "equal footing" that describes situations where two or more assets, securities, creditors or obligations ...
  4. Interest Rate Swap

    An agreement between two parties (known as counterparties) where one stream of future interest payments is exchanged for ...
  5. Custodian

    A financial institution that holds customers' securities for safekeeping so as to minimize the risk of their theft or loss. ...
  6. Supply Chain

    The network created amongst different companies producing, handling and/or distributing a specific product. Specifically, ...
Trading Center