Many Americans don't learn about personal finance and money management while growing up. Because of that, young people may have to figure out the basics of personal finance on their own as adults. All too often, that means that adults are confused about how to invest money, live within a budget, or make the most out of a limited income.
That's one reason why many young Americans are turning to social media and TikTok influencers to learn how to manage and earn more money.
- TikTok is a social media platform with influencers conversant on many topics, including personal finance.
- Financial influencers on TikTok can provide fun, educational video content.
- Yet, some of the TikTok influencers who claim to be financial experts aren't, so take their advice with a grain of salt.
What Is a TikTok Financial Influencer?
A financial influencer is someone who shares their knowledge and expertise on specific financial topics, primarily on social media. This article looks at top TikTok financial influencers across various niches in the personal finance and entrepreneurship space, ranging from basic budgeting concepts to more complex topics like investing in cryptocurrency.
These individuals have established credibility by offering helpful tips to thousands of people around the world. Influencers are known for solving problems and presenting information in a way that's easy for the average person to digest. Successful TikTok influencers know how to present content in an entertaining way that gets them noticed on the huge platform.
TikTok influencers make money primarily from partnerships and selling their educational products.
Top Personal Finance TikTok Influencers to Follow
Getting financial advice on TikTok can be confusing if you don't know who to follow. The Investopedia team researched the top financial influencers on this platform, so you know who to follow for various financial topics when starting out.
Tatiana Londono, @tatlondono
- Tips on real estate investing
- Followers: 2.4 million
Tatiana Londono is a real estate investor and the founder and CEO of Londono Realty Group Inc. She shares tips on getting started with real estate investing. A recent video focused on how to buy your first investment property, and another shared how to buy a home with less than a 20% down payment. She also discusses a wide range of personal finance topics beyond real estate.
Tori Dunlap, @herfirst100k
- Tips on tackling taboo financial topics and helping followers get paid what they're worth
- Followers: 2.1 million
Tori Dunlap focuses on helping women become rich and equalizing financial opportunities for men and women. She is a self-declared "financial feminist," who isn't afraid to challenge old ways of thinking, including established experts and financial strategies.
Steve Chou, @mywifequitherjob
- Tips on building an ecommerce business
- Followers: 65,000
Steve Chou's followers consume his content on building an ecommerce business. He shares practical tips to help anyone start their own online business, including advice on finding wholesale suppliers.
Erika Kullberg, @erikakullberg
- Tips on financial topics from a legal perspective
- Followers: 8.1 million
Erika Kullberg is a lawyer whose content deals with ways to save money through the terms and conditions of popular products. One of her most popular clips explains how to get a free pair of Nike shoes.
Crypto Mason, @cryptomasun
- Tips on crypto investing
- Followers: 1.1 million
Crypto Mason is known for his daily crypto content. He shows his audience numerous ways to make money in cryptocurrency, as well as news and updates from the crypto world. One of his most recent videos explains how a beginner can get started in cryptocurrency.
Chloe Elise, @deeperthanmoney
- Tips on building wealth
- Followers: 247,000
Chloe Elise is a young woman who has become popular for her content on building wealth without missing out on life. You can follow her journey as she works toward becoming a millionaire in her 20s.
- Tips on making money
- Followers: 231,000
Kenny produces content discussing how anyone can raise the amount of income they earn and protect their investments. Kenny explains relevant, timely topics, such as real estate investing and battling inflation.
Robert Ross, @tik.stocks
- Tips on the stock market
- Followers: 364,000
Robert Ross is a professional stock analyst, whose content ranges from explaining the math behind meme stocks to the best time for buying stocks in general. If you want to dip a toe into the stock market, Ross is one to follow.
Sara Finance, @sarafinance
- Tips on investing
- Followers: 724,000
Sara Finance's followers tune in to her advice on investing money and growing a business. As a 20-year-old millionaire, many of her videos are aimed at teens and young adults. One of her most popular videos shows the million-dollar home that she purchased with money she earned.
Seth Godwin, @seth.godwin
- Tips on saving money
- Followers: 795,000
Seth Godwin produces a lot of content explaining the ins and outs of using credit, buying cars, and maintaining investment accounts. Godwin is known for helping his readers save money by being educated in personal finance. One of his most recent clips explains how to pay less interest on loans.
How to Become a TikTok Financial Influencer
The key to getting noticed is to present a compelling message to users who want to improve their financial situation. The best TikTok influencers present their information in a clear and entertaining way that catches the attention of viewers, all while making sure their messages are accurate. It also helps influencers gain followers if they frequently post content, so there’s something new for them to consume, learn from, and share.
The Legality of Offering Financial Advice on TikTok
Anyone can create content on TikTok, but it takes a lot of effort and consistency to get noticed and become popular on the platform. Influencers must disclose any relationships they have with the companies that make products they promote to avoid scrutiny from the Federal Trade Commission.
The Best Social Media Platforms for Financial Information
Nearly all social media platforms include popular personal finance, investing, and entrepreneurship content. Facebook, Twitter, TikTok, Instagram, YouTube, Snapchat, Reddit, and LinkedIn may all be worth considering.
The Bottom Line
Following financial influencers on TikTok can be an approachable way to begin a financial journey. There's almost certainly a personal finance niche on the site that may pique your interest. If you find financial concepts confusing, then speaking with a certified financial planner may be helpful.
What Is Social Media?
The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is Internet based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications. Though social media is ubiquitous in America and Europe, Asian countries like Indonesia lead the list of social media usage. More than 4.6 billion people use social media as of January 2022.
What Is Personal Finance?
Personal finance is a term that covers managing your money as well as saving and investing. It encompasses budgeting, banking, insurance, mortgages, investments, retirement planning, and tax and estate planning. The term often refers to the entire industry that provides financial services to individuals and households and advises them about financial and investment opportunities.
What Is Cryptocurrency?
A cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend. Many cryptocurrencies are decentralized networks based on blockchain technology—a distributed ledger enforced by a disparate network of computers. A defining feature of cryptocurrencies is that they are generally not issued by any central authority, rendering them theoretically immune to government interference or manipulation.
Note: This is not an official endorsement of any mentioned person or brand. Influencers may not be licensed financial professionals.