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Peter Krull

Personal Finance, Retirement, Investing
“Peter Krull is the CEO & Director of Investments at Earth Equity Advisors, a leading Socially & Environmentally Responsible Investment Management Firm.”

Earth Equity Advisors

Job Title:

CEO & Director of Investments


Peter Krull is a member of the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America. He is an outspoken advocate for the environment and social issues and a well-known figure in the green business community. Pete truly walks the walk, including owning a solar-powered house and driving a Chevy Bolt electric car.

After several years at Merrill Lynch, Pete founded Earth Equity Advisors (formerly Krull & Company) in 2004 with the intention of helping clients align their investments with their values. Earth Equity Advisors is a Certified B Corp and has been selected as a Best for the World B Corp for three-years running, including Best for Customers and Best for the World Changemakers.

Since founding the firm, he has been quoted in the Washington Post, US News & World Report and several local publications. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines, online articles and podcasts. He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.

He has served his communities in a number of different roles over the years:

  • Chair of the board at MountainTrue, the premiere environmental non-profits in Western North Carolina
  • Advisory Board of EarthShare Georgia
  • Advisory Board of TEDx Asheville
  • Board member at The Center for a Sustainable Coast
  • Board Member at Hospice of the Golden Isles
  • Board Member of Science Museum of Southwest Virginia

A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist and author and two very spoiled cats, Savannah and Buster.


BA, Communication, Bethany College (WV)

Assets Under Management:

$80 million

Fee Structure:


CRD Number:



This website is solely for informational purposes. Advisory services provided by Peter Krull,  Neill Yelverton, Leesa Sluder and Kerry Keihn, investment adviser representatives of Earth Equity Advisors, LLC, a registered investment adviser.  Advisory services are only offered to clients or prospective clients where Earth Equity Advisors, LLC and its representatives are properly licensed or exempt from licensure. No advice may be rendered by Earth Equity Advisors, LLC unless a service agreement is in place.

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Does money in a Roth IRA count as income?

Unlike a traditional IRA, monies contributed to a Roth IRA are not tax deductible. You must have earned income in order to contribute to a Roth. So, I guess you could say that it is considered income, simply because you're not deducting the contribution amount from your taxes.

You can contribute up to $6500 each year or the amount of earned income you have, whichever is smaller. On the upper end, if you're making more than $120k as a single filer or $189k filing jointly, there is a phase out of roth contribution eligibility.

Sorry, but I can't speak to how it may affect your government assistance.

October 2018
    Retirement, Asset Allocation, Choosing an Advisor, ETFs
Is my portfolio spread across too many funds given my age?
91% of people found this answer helpful
October 2018
    Financial Planning, International / Global, Stocks
If a stock I want to invest in is listed on multiple exchanges and is set to list on a major US exchange soon, would the all related shares be transferred to the new exchange, or could one be locked out?
50% of people found this answer helpful
October 2018
    Investing, Asset Allocation
Will impact investing hinder potential profits?
October 2018
    Investing, Asset Allocation
Is there a trade-off between impact investing and earning significant gains?
October 2018