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Arden Rodgers

Personal Finance, Retirement, Investing
“As an independent, fee-only, advisor, we offer unbiased investment advice to our clients based on their particular needs, goals and investment profiles. We provide tailored solutions to institutions and individuals and are ethically and legally bound to put our clients’ interests first.”

Arbus Capital Management, LLC

Job Title:

Investment Manager


Arden Rodgers, CFA, is the founder and president of Arbus Capital Management, LLC, an independent registered investment advisory firm serving institutions and high-net-worth individuals. Since 2008, he has provided clients with personalized investment consulting and management services, with a focus on ETFs. Rodgers’ specialties include managing concentrated stock holdings and stock options, advising directors and officers on SEC filings and developing investment policy statements.

As a member of the CFA Institute, Rodgers is bound by a strict code of ethics. He also is a member of the Investment Management Consultants Association® (IMCA), the Financial Planning Association® (FPA)® and The New York Society of Security Analysts, Inc.,© (NYSSA) .  

Rodgers regularly speaks to media about investment and personal finance issues and has been quoted in publications including Bloomberg Businessweek, U.S. News and World Report and ETF Report. 

Prior to founding Arbus Capital Management, Rodgers was a successful software entrepreneur and was a founding member of a database software firm that was acquired by Intuit, Inc. At Intuit, he was awarded U.S. Patent #7,065,526 for a scalable database management system. 

Rodgers holds the Chartered Financial Analyst® (CFA)® charter which is the globally recognized mark of distinction and benchmark for measuring the expertise, experience, and ethics of serious investment professionals. No credential is as widely respected in the industry as the CFA charter. And none is harder to obtain.

An avid cyclist, Rodgers is a member and former treasurer of the New York Cycle Club. He also regularly volunteers with PAWS NY whose motto is “helping people by helping pets.”


BS, Computer Science & English Literature University of Michigan

Fee Structure:


CRD Number:



Nothing contained in this publication or any answer provided is intended to constitute legal, tax, securities or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. The general “as-is” information contained in this publication or in any answer should not be acted upon without obtaining specific legal, tax, and investment advice from a licensed professional.

  • Introduction - Arden Rodgers
  • Directors, Executives and Key Employees - Arden Rodgers
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    Choosing an Advisor
What fees can I expect from a financial adviser?
89% of people found this answer helpful

The question of fees is one of the two most important questions any investor can ask. (The other is inquiring about asset allocation.) However, before we get to level of fees you can expect to pay, we need to provide some context.

To begin with, financial advisers charge fees based on the type of services they are providing. They are paid for their services by three different methods:

1)Directly by you,

2)From commissions they receive from the products or services they sell to you or,

3)By a combination of both.

Financial advisers who receive compensation exclusively from their clients and do not accept any commissions are referred to as “fee-only” advisers. Those who sell insurance or annuities, for example, almost always receive commissions as part of their compensation. They are known as “commissioned-based” advisers. Other advisers, such as are registered representatives (“stock brokers”) may be paid by you, by commissions, or both.

A second element in setting the level of fees dependent upon the type of service you need. For example, you may want to hire a financial adviser to manage your investments for you. An investment manager is a professional who is typically given full discretionary authority to trade securities on your behalf. These investment managers usually charge a percentage of your assets under management (“AUM”) each year. This AUM fee can vary based on a number of factors including, the expertise of manager you hire, the size of the firm, their investment strategy, the amount of money you are investing, if there is a lock up period, etc. On the high end of the fee scale, a hedge fund manager typically charges “2 and 20”, which means that they charge a 2% per year on-going management fee in addition to retaining 20% of the profits. On the low end there are automated electronic platforms (“robo advisers”) that will charge a 0.25% (1/4 of 1%, or 25 basis points) or less AUM fee. The typical range of AUM fees for investment managers is 0.5% to 3.0% but it depends on the factors previously mentioned.

Another type of service that financial advisers provide is financial planning. If you need  help with such questions as how to get out of debt; how (and how much) to save for a down payment, your retirement, or college tuition; or what type of insurance you need then you may want to hire a financial adviser or financial planner to create a financial plan for you. The fee for these plans may be based on the number of hours worked, the same way an attorney would bill for her hours. Or it could be a flat fee, which would be similar to a project fee that is a fixed amount of money regardless of the number of hours required. Finally, there may be no additional fee if you are already paying fees for other services. The planning fee is essentially rolled into your other fees. The fee for a financial plan can vary widely from “no cost” to $10,000 or more depending on the firm, complexity of the plan, expertise required, etc. So it pays to shop around.

When you work with a commissioned-based financial adviser you may not be charged a direct, out-of-pocket fee. Instead, the financial adviser will be paid by the company whose product or services you purchase or use. For example, some “loaded” mutual funds have embedded sales charges that will then be paid as commissions to the salesperson. You don’t pay this fee directly. However, some of your money goes to pay for the commission and only the rest is invested in the mutual fund. These fees or “loads” can range up to 5% or more of your initial investment. Besides mutual funds, a financial adviser who sells you life insurance may receive a commission in the range of 100% of your first year’s premiums.

Remember, most financial advisers, unless they are doing volunteer or pro-bono work, do not provide their products or services for free. So if you hear “there is no cost to you” this only means there is no direct cost to you. Rest assured there is a cost. You should ask any adviser you are considering exactly how, and how much, they will be paid as a result of working with you. If she or he can’t, or won’t, tell you then you should keep looking.

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