Robert E. Maloney

Retirement, Small Business, Lifestage Based Planning
“Robert E. Maloney is the Managing Member of Squam Lakes Financial Advisors, LLC, which he founded in 1982. Led by the needs of his clients, Bob developed the firm’s expertise in comprehensive financial planning.”

Squam Lakes Financial Advisors, LLC

Job Title:

Chief Listener


Bob has long been a proponent of fee-only financial planning and was a founding member of the National Association of Personal Financial Advisors (NAPFA), the leading professional association of fee-only financial advisors. He served three years as president and director of the Northeast Mid-Atlantic Region of NAPFA and led a committee to develop NAPFA University for the continuing education of fee-only financial advisors and planners. In 2011, he received NAPFA’s Robert J. Underwood Distinguished Service Award and in 2013 he was honored and recognized as one of the 30 Most Influential for meritorious service to NAPFA and the Fee-Only financial planning community.

Bob’s client base included women, retiring and retired couples, owners of closely held businesses professors at Plymouth State University. They look to Bob and his team to help articulate personal goals and develop comprehensive planning strategies for achieving those goals.

In the 14 years prior to founding his own business, Bob administered estates, trusts, and developed new business for bank trust departments. He was awarded the Master of Science Degree in Financial Services (MSFS) from the American College in Bryn Mawr, Pennsylvania, and had his undergraduate studies at Siena College in Loudonville, NY. Bob holds the Accredited Estate Planner certification from the National Association of Estate Planing Councils, a leading organization of professional estate planners and affiliated estate planning councils focused on establishing and monitoring the highest professional and educational standards for the practice.

Bob has been recognized as one of the best financial advisors in the country by both Moneymagazine and Worth magazine. Medical Economics also recognized Bob as one of the best financial planners in the country for doctors.

Financial writers have often sought Bob’s expertise in areas of personal finance. He has been quoted in the Wall Street Journal, Investment Advisor, Medical Economics, Physicians Personal Advisory and Money Magazine. Bob was also featured in Financial Planner magazine for his work as a financial advisor to women.

Bob is immediate past president and a board member of the Squam Lakes Chamber of Commerce and president of the White Pond Watershed Association. He is an active member of the Town of Holderness, NH as a member of the Zoning Board of Adjustments and the Budget Committee and a long-time participant in the “Who Can Make the Best Apple Pie Contest” in Holderness, NH.

In 2012 Bob was named as a director of Speare Memorial Hospital in Plymouth, NH and serves on its Budget Committee and its Long Range Planning Committee.

He is a member of the New Hampshire Estate Planning Council; past Chairman, President, and Director of the Connecticut Estate and Tax Planning Council; and a former President and Director of the Southern Connecticut Chapter of the International Association of Financial Planners (IAFP).

Bob is an avid hiker and fresh-water fisherman, and lives with his wife Bonnie in Holderness, NH.


BS, Finance, Siena College
MSFS, Financial Services, Bryn Mawr College

Fee Structure:

Fee-Only--Retainer Fee and Fixed Plan Fee

CRD Number:


Insurance License:


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January 2017
    Asset Allocation, Estate Planning
November 2016
    Estate Planning
October 2016
    End of Life, Estate Planning
October 2016
    Estate Planning, Lifestage Based Planning
June 2017
    Estate Planning

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    Retirement, Investing
What allocation strategy do you recommend for those approaching retirement?
100% of people found this answer helpful

The strategy is relatively simple in theory and somewhat complex in its execution. The key is to understand that you have very few years left to make up for a mistake. The question as you enter retirement is how much risk can you afford to take. If you lose $50,000 or $100,0000 in the stock market, do you have the earnings and/or wherewithal to replace it as you might've if you made a mistake at age 45 or 50? The key is to lessen your exposure to the equity markets prior to your formal retirement date. In today's economic environment and I'm assuming you've been extremely fortunate as we've had a positive equity market for the past eight and half years and just about everybody who's been in the market has done reasonably well, some more so than others. Take some of these gains off the table and move them into fixed-income. Unfortunately, fixed-income is not very attractive today as bank savings account are paying about 1% and even quality stocks are paying 2 1/2 to 3%. However, keep in mind how high the stock prices are and how quickly they could fall as even the best of the equity investments will fall when the general market is tanking. In other words consider at a bare minimum, a 60%/40% allocation to equity and fixed income and as you age, you may want to begin moving to 50-50 and then 40% 60%.  Be very careful that you're not caught up in the crowd that says "this time is different ".  It's never different in the market will fall and at some point it will recover. I hope this helps and good luck

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