Robert E. Maloney

Retirement, Small Business, Lifestage Based Planning
“Robert E. Maloney is the Managing Member of Squam Lakes Financial Advisors, LLC, which he founded in 1982. Led by the needs of his clients, Bob developed the firm’s expertise in comprehensive financial planning.”

Squam Lakes Financial Advisors, LLC

Job Title:

Chief Listener


Bob has long been a proponent of fee-only financial planning and was a founding member of the National Association of Personal Financial Advisors (NAPFA), the leading professional association of fee-only financial advisors. He served three years as president and director of the Northeast Mid-Atlantic Region of NAPFA and led a committee to develop NAPFA University for the continuing education of fee-only financial advisors and planners. In 2011, he received NAPFA’s Robert J. Underwood Distinguished Service Award and in 2013 he was honored and recognized as one of the 30 Most Influential for meritorious service to NAPFA and the Fee-Only financial planning community.

Bob’s client base included women, retiring and retired couples, owners of closely held businesses professors at Plymouth State University. They look to Bob and his team to help articulate personal goals and develop comprehensive planning strategies for achieving those goals.

In the 14 years prior to founding his own business, Bob administered estates, trusts, and developed new business for bank trust departments. He was awarded the Master of Science Degree in Financial Services (MSFS) from the American College in Bryn Mawr, Pennsylvania, and had his undergraduate studies at Siena College in Loudonville, NY. Bob holds the Accredited Estate Planner certification from the National Association of Estate Planing Councils, a leading organization of professional estate planners and affiliated estate planning councils focused on establishing and monitoring the highest professional and educational standards for the practice.

Bob has been recognized as one of the best financial advisors in the country by both Moneymagazine and Worth magazine. Medical Economics also recognized Bob as one of the best financial planners in the country for doctors.

Financial writers have often sought Bob’s expertise in areas of personal finance. He has been quoted in the Wall Street Journal, Investment Advisor, Medical Economics, Physicians Personal Advisory and Money Magazine. Bob was also featured in Financial Planner magazine for his work as a financial advisor to women.

Bob is immediate past president and a board member of the Squam Lakes Chamber of Commerce and president of the White Pond Watershed Association. He is an active member of the Town of Holderness, NH as a member of the Zoning Board of Adjustments and the Budget Committee and a long-time participant in the “Who Can Make the Best Apple Pie Contest” in Holderness, NH.

In 2012 Bob was named as a director of Speare Memorial Hospital in Plymouth, NH and serves on its Budget Committee and its Long Range Planning Committee.

He is a member of the New Hampshire Estate Planning Council; past Chairman, President, and Director of the Connecticut Estate and Tax Planning Council; and a former President and Director of the Southern Connecticut Chapter of the International Association of Financial Planners (IAFP).

Bob is an avid hiker and fresh-water fisherman, and lives with his wife Bonnie in Holderness, NH.


BS, Finance, Siena College
MSFS, Financial Services, Bryn Mawr College

Fee Structure:

Fee-Only--Retainer Fee and Fixed Plan Fee

CRD Number:


Insurance License:


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January 2017
    Asset Allocation, Estate Planning
October 2016
    End of Life, Estate Planning
November 2016
    Estate Planning
January 2018
    Life Insurance, Financial Planning, Disability Insurance
October 2016
    Estate Planning, Lifestage Based Planning

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    Debt, Estate Planning, Investing
Should I pay off my mortgage loan or invest with the money I am receiving from an inheritance?
95% of people found this answer helpful

I think you'd be surprised as to how often this question comes up.   It has not only financial ramifications but psychological as well. As a fee-only financial advisor who sells no products nor received any commissions or referral fees, I believe that the size of your inheritance is such that paying off the mortgage should be the 1st step and then you can make determinations as to what to do with the remainder of the funds. The interest you're currently paying on your mortgage is extremely low and quite attractive. However, I can prove to you on paper that although the loss of the interest deduction will increase your income taxes a small amount, your after-tax cash flow greatly exceeds the amount of the tax. Among financial planners, the conflict typically arises by those who manage money because they typically charge 1% for the management of the funds and to the extent you remove funds from their portfolios, their fees are reduced. This is certainly not true of all planners but after 34 years in the industry, I run across the too often to not mention it. Don't underestimate the psychological advantage of having no mortgage on your home. Paying off 27 years early will allow you to sleep nights as will the inheritance.  I sincerely hopes this helps and goo luck

1 week ago
    Debt, Social Security, Investing, Real Estate
Should I pay my house off with the money that I have or keep the money in my investment accounts?
88% of people found this answer helpful
last month
    Estate Planning, Asset Allocation, Choosing an Advisor, Stocks
My mother’s advisor says he can’t sell any stocks in her account. Could he possibly be right?
100% of people found this answer helpful
May 2018
    Estate Planning
What is a reasonable management fee for a trust that includes two properties?
April 2018
    401(k), Retirement Plans
Do my 401(k) contributions lower my income?
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April 2018