Robert E. Maloney

Retirement, Small Business, Lifestage Based Planning
“Robert E. Maloney is the Managing Member of Squam Lakes Financial Advisors, LLC, which he founded in 1982. Led by the needs of his clients, Bob developed the firm’s expertise in comprehensive financial planning.”

Squam Lakes Financial Advisors, LLC

Job Title:

Chief Listener


Bob has long been a proponent of fee-only financial planning and was a founding member of the National Association of Personal Financial Advisors (NAPFA), the leading professional association of fee-only financial advisors. He served three years as president and director of the Northeast Mid-Atlantic Region of NAPFA and led a committee to develop NAPFA University for the continuing education of fee-only financial advisors and planners. In 2011, he received NAPFA’s Robert J. Underwood Distinguished Service Award and in 2013 he was honored and recognized as one of the 30 Most Influential for meritorious service to NAPFA and the Fee-Only financial planning community.

Bob’s client base included women, retiring and retired couples, owners of closely held businesses professors at Plymouth State University. They look to Bob and his team to help articulate personal goals and develop comprehensive planning strategies for achieving those goals.

In the 14 years prior to founding his own business, Bob administered estates, trusts, and developed new business for bank trust departments. He was awarded the Master of Science Degree in Financial Services (MSFS) from the American College in Bryn Mawr, Pennsylvania, and had his undergraduate studies at Siena College in Loudonville, NY. Bob holds the Accredited Estate Planner certification from the National Association of Estate Planing Councils, a leading organization of professional estate planners and affiliated estate planning councils focused on establishing and monitoring the highest professional and educational standards for the practice.

Bob has been recognized as one of the best financial advisors in the country by both Moneymagazine and Worth magazine. Medical Economics also recognized Bob as one of the best financial planners in the country for doctors.

Financial writers have often sought Bob’s expertise in areas of personal finance. He has been quoted in the Wall Street Journal, Investment Advisor, Medical Economics, Physicians Personal Advisory and Money Magazine. Bob was also featured in Financial Planner magazine for his work as a financial advisor to women.

Bob is immediate past president and a board member of the Squam Lakes Chamber of Commerce and president of the White Pond Watershed Association. He is an active member of the Town of Holderness, NH as a member of the Zoning Board of Adjustments and the Budget Committee and a long-time participant in the “Who Can Make the Best Apple Pie Contest” in Holderness, NH.

In 2012 Bob was named as a director of Speare Memorial Hospital in Plymouth, NH and serves on its Budget Committee and its Long Range Planning Committee.

He is a member of the New Hampshire Estate Planning Council; past Chairman, President, and Director of the Connecticut Estate and Tax Planning Council; and a former President and Director of the Southern Connecticut Chapter of the International Association of Financial Planners (IAFP).

Bob is an avid hiker and fresh-water fisherman, and lives with his wife Bonnie in Holderness, NH.


BS, Finance, Siena College
MSFS, Financial Services, Bryn Mawr College

Fee Structure:

Fee-Only--Retainer Fee and Fixed Plan Fee

CRD Number:


Insurance License:


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    Career / Compensation, Debt, Financial Planning, Retirement, Asset Allocation, Choosing an Advisor, Women & Money
As a single, 40-year-old mother, what are some fairly safe ways to grow my investments?
100% of people found this answer helpful

You laid out your concerns nicely and I offer you some thoughts to think about. I want to start by saying that although I been doing financial planning for 35 years, I do not have the skills to invest money and typically have to farm this out to providers that provide portfolio management. Having said that, $1,000,000 is a lot of money especially for a40-year-old (sinfle) individual and needs to be handled without any conflicts of interest. I think you do need professional management and I would suggest going to the website for the national Association a personal financial advisors ( which will provide you with a list of those individuals in your area or state that do not sell any products, whatsoever. Their sole interest would be to provide you with the financial plan and hopefully a long-term one that will lay a path for the future based on assumptions the 2 of you would agree upon. Next, is the question of timing and no one is smarter enough to determine when the markets will turn nor are they capable of identifying the highs or the lows. What I can tell you is that the stock market has had a positive a run for the past 9 years and it's extremely likely a recession is in the cards. With interest rates as low as they are and a recession possible in the next 12 to 24 months, being in a cash position will provide you with significant opportunities and leverage to purchase some of the finest securities at lower values. As noted above, I can't tell you when this will take place but I do know that most individuals don't have the skills or the experience to determine when entry into the equity markets would be appropriate. If you decide to make investments into the stock market either now or in the future, they should be viewed as long-term investments.  I'm talking about 15 to 20 years. Stock markets throughout the world will always have their ups and downs and as much as I dislike what's going on in this country at the present time, the amount of debt that's being carried will have to be serviced and the numbers are staggering., I still think the US is the best place to invest for long-term investors. 1% is fairly standard and more importantly, are the results. What  a "Fee-Ony" advisor will do for you is to put together an investment policy statement taking into consideration funds to be set aside for college and identify those funds that should be steered towards growth. Always maintain a cash position of a minimum of 5 or 10% and in many cases, people set aside 1 to 2 years of expenses so securities will not have to be sold if the market tanks. I hope this is somewhat helpful and I wish you much success in the future.  

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April 2018
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My mother’s advisor says he can’t sell any stocks in her account. Could he possibly be right?
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