Joseph Anderson

Retirement, Investing, Taxes
“As President of Pure Financial Advisors, Joe Anderson has led the company to achieve over $1.4 billion in assets under management and has grown their client base to over 1,300 in just nine years of the firm opening. ”

Pure Financial Advisors, Inc.

Job Title:



Joe Anderson CFP®, AIF® is President of Pure Financial Advisors, Inc., a financial planning, investment advisement and financial services company. Joe Anderson has led the company to achieve over $2 billion in assets under management and has grown their client base to over 2,160 in just ten years of the firm opening.

When Joe began working with Pure Financial in 2008, they had almost no clients, negative revenue and no assets under management. Joe’s leadership skills and innovative thinking has led him to create a unique business model where he utilizes sales, marketing and service strategies to get Pure Financial to where it is today.

Pure Financial, was ranked 164 out of 638 RIA’s nationwide by total assets under management by Financial Advisor Magazine (2017) and ranked 3rd Fastest-Growing RIA in the Nation by (2017). To no surprise, the firm’s rapid growth has been recognized by INC 5000 as one of the Fastest Growing Private Companies (2015-2017) and by Financial Advisor Magazine, Financial Times and Financial Planning as a Top RIA (2017).

Further to acting as President, Joe is also the firm’s advanced planner with extensive experience in estate planning, advance tax planning, portfolio analysis and investment management. Joe has a passion for helping others succeed through teaching and education. In addition to training all of Pure’s advisors, Joe teaches retirement classes all across San Diego. Pure also offers retirement classes in Orange County and Los Angeles.

Many people know Joe for the wealth of information and advice he gives over the airways. He is co-host of Your Money, Your Wealth®, a financial talk show heard every Saturday morning on AM 760 KFMB (San Diego) and on AM 870 KRLA (Los Angeles). Evolving from the radio show's success, Joe co-hosts the Your Money, Your Wealth® television broadcast, that has been on air on CBS 8 on Sundays at 6:30 am since 2014. 

Forbes ranked Joe as one of the Best-In-State Wealth Advisors in Southern California in 2018. He was ranked #30 out of 138 advisors in Southern California. Each state’s list—determined by SHOOK Research—is based on an algorithm of qualitative and quantitative criteria, including: in-person interviews, industry experience, community involvement, client retention data, and revenue trends.

In 2013, Joe earned San Diego Metro’s 40 Under 40 Award for representing some of the best and brightest minds of San Diego County.

Prior to joining Pure, Joe worked for several years with one of the nation’s largest financial planning firms, where he was a financial advisor before becoming a district manager and then Vice President.

Beyond working with Pure Financial, Joe also participates in philanthropic activities including the American Heart Association’s Heart Ball. He’s also a member of the Financial Planning Association and the National Association of Personal Financial Advisors.

Joe received a Bachelor of Science degree in Finance from the University of Florida. He is a frequent speaker for a wide range of professional groups in San Diego County and enjoys playing golf, basketball and cheering for his alma mater, the Florida Gators.


BS, Finance, University of Florida

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Investment Advisory and Financial Planning Services are offered through Pure Financial Advisors, Inc., a Registered Investment Advisor.

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