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Matthew Goff

Retirement, Investing, Small Business
“With over 20 years of experience as a financial advisor, Matthew Goff is the Chief Investment Officer of The Goff Financial Group, a fee-only and fully independent investment management company.”

The Goff Financial Group

Job Title:

Chief Investment Officer


Matthew Goff is the founder and Chief Investment Officer of the Goff Financial Group, an SEC registered investment advisory company, which is based in Houston, Texas. Mr. Goff currently manages approximately $200 million in private accounts for long-term investors. He specializes in value-oriented security analysis and management, with an emphasis on meeting the unique needs of clients who need both growth and current income from their portfolios. He is an expert in providing wealth management for corporate executives and business owners.

Matthew began his career in financial services at Lehman Brothers in 1993 after graduating from the University of Texas in Austin with a major in finance.   Mr. Goff manages portfolios for individuals, couples, trusts, retirement plans and corporations. For four consecutive years he has been included in the Five Star Award Professionals list as featured in Texas Monthly. Mr. Goff has also been rated as a Five Star advisor by the Paladin Registry since 2006. Mr. Goff is a fiduciary and an active member of the National Association of Personal Financial Advisors which advocates for fiduciary, fee-only financial advice.

In his spare time, Mr. Goff volunteers and supports various non-profit organizations related to health care and improving the community.




BS, Finance, University of Texas - Austin

Assets Under Management:

$196 million

Fee Structure:


CRD Number:


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June 2016
    Annuities, Retirement Savings

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    Mutual Funds
What's the difference between a load and no-load mutual fund?
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A load is a commission charged on the purchase and in some cases the sale of a mutual fund. There are different types of mutual funds with loads including ones that charge a sales load or commission upon purchase as well as funds that charge loads if sold within a specific number of years after purchase. Funds that charge a load upon purchase are known as front loaded and funds that charge a load upon sale are known as back end loaded. One tip off is that a mutual fund is a loaded fund if there is the word "Class" in the fund's description such as Class A or Class B shares.

Before buying a loaded mutual fund, you may get better results with lower cost by asking the broker if the load can be waived. In addition, finding a similar mutual fund in terms of risk, strategy and objectives with lower internal fees and no sales loads may be more beneficial long-term. Funds without loads are known as no load mutual funds.

Another site to visit is the National Association of Personal Financial Advisors (NAPFA.org) regarding the question on loads and other related cost. NAPFA's site has helpful information on how advisors charge for their services as well as a directory of advisors who are fee-only and therefore do not sell loaded mutual funds for commissions.

March 2018