<#-- Rebranding: Header Logo--> <#-- Rebranding: Footer Logo-->

James Liotta

Personal Finance, Retirement, Investing
“James Liotta, President of Prominence Capital, employs a simple strategy of finding the right solution for his clients, no matter their wealth management needs.”

Prominence Capital GP, LLC

Job Title:

President, Founder


James Liotta, CFP®, CPWA®, AIF®, NSSA®, MBA  is President and Founder of Prominence Capital GP, LLC. 

James M. Liotta helps his clients with a broad array of investment management, financial planning and wealth management issues. He has amassed a rare combination of professional credentials and educational achievements. 

Raised in New York by hardworking parents, James graduated college in Boston and then moved to Los Angeles where he began his career in 2002 with UBS PaineWebber as a Financial Advisor. 

In 2005 he was recruited by Merrill Lynch and later again recruited by Wells Fargo Investments where he specialized in risk management, provided detailed financial plans, and managed the portfolios of High Net Worth Individuals and Corporations. 

Committed to helping his clients achieve their financial goals, he was driven to found his own advisory firm, Prominence Capital, where he could provide unbiased advice, free of conflicts that come with corporate initiative and commission-driven models inherent at large firms. 

He brings a passion to his work with clients that are in transitions in life, small business owners, entrepreneurs, executives, and pre- and post-retirees. 

James earned an MBA in Finance from the University of Southern California Marshall School of Business and has a Bachelor of Science from Northeastern University. 

At the Marshall School of Business, he also attained the Graduate Certificate in Financial Analysis and Valuation. 

James Liotta is a CERTIFIED FINANCIAL PLANNER™ professional and a Certified Private Wealth Advisor® designee. He has insatiable curiosity and continuously furthers his financial education. 

He has also achieved the Accredited Investment Fiduciary designation and National Social Security Advisor Certification. 

He's a member of the Board of Governors of Cedars-Sinai Hospital as Co-Chair of the membership committee and lives in Los Angeles with his wife Alicia and children Gemma, Hannah, and James Jr. 


BS, Sports Medicine, Northeastern University
MBA, Finance, University of Southern California
Graduate Certificate in Financial Analysis and Valuation, University of Southern California
CFP Certification Professional Education Program, College for Financial Planning

Fee Structure:

Percentage of Assets Under Management

CRD Number:



Prominence Capital GP, LLC. ("Firm") is a registered investment adviser located in Beverly Hills, California. Firm may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements.


  • Certifications and Education
All Articles
May 2018
    Investing, Taxes
February 2018
    Choosing an Advisor, Investing, Stocks, Taxes
June 2017

All Answers
    Financial Planning, Stocks, Taxes
How do I determine what the tax implications will be if I use NUA to cash out money from a previous employer's profit sharing plan?

Here is a synopsis for your consideration:

  • Net Unrealized Appreciation (NUA) is a strategy for retirement asset distribution under Internal Revenue Code 402(e)(4).
  • Applies to employer securities held in a qualified retirement plan (ESOP, 401k, Profit Sharing, etc.)
  • Must elect lump sum, in-kind distribution from plan (total distribution of all assets in single calendar year)
  • Premature distribution penalty rules for qualified plans still apply (but only to original basis)
  • No step-up in basis on NUA portion at death. Subject to Income in Respect of Decedent (IRD)

Tax example:

  • Assume $100/share at distribution-$20 Tax Basis immediately taxed at Ordinary Income tax. Remaining $80 of NUA taxed at long term capital gains tax rate is available immediately. No 3.8% medicare tax applied.
  • Assume future sale at $150/share-$50 a share of growth after distribution taxed at either long term capital gains or short term capital gains depending on how long it is held after distribution.

NUA strategy must be implemented prior to the onset of Required Minimum Distributions (RMD). Must be taken by April 1st of the year following year you turn 70 1/2. 

Other areas of consideration are AMT issues and Estate Planning Strategies such as gifting

September 2018
    Estate Planning, Investing, Bonds / Fixed Income, Real Estate, Taxes
What are some strategies to minimize the impact of taxes for high earners in a high-tax state?
August 2018
    Financial Planning, Retirement, Social Security
Does my wife get a percentage of my Social Security benefit after she retires and claims her own benefits?
June 2018
    Debt, Retirement, Investing, 401(k)
I just paid off my debt and built up a four-month emergency fund; what's next?
May 2018
    401(k), IRAs, Taxes
If rollover the amount in my Roth 401(k) account into my existing IRA account, and then take an early withdrawal, will the IRA distribution rules apply?
May 2018