Mark Struthers

Personal Finance, Investing, Lifestage Based Planning
“With over 14 years of experience in the financial planning industry, Mark Struthers is the founder and principal of Sona Financial, LLC with a passion for giving truly unbiased advice to help families define and obtain success. ”

Sona Financial, LLC

Job Title:

Owner & Fee-Only Planner


Mark Struthers obtained the Chartered Financial Analyst (CFA) designation and became a Certified Financial Planner Certificant (CFP®) during his 14 years of investing and financial planning experience. Mark's passion is helping client's define and obtain financial success and wellness. 

How is Sona Different?

•       We work on retainer, so you can hold the assets where it is best for you

•       Specialize in working with Gen X and Gen Y parents

•       We can work virtually with client’s in most states

•       We have a great passion for giving true unbiased advice

•       We are a Fee-Only Fiduciary Firm / No commissions

•       We use technology to inform and keep you on track

•       Specialize in college education funding while still saving for retirement

We have everything you need to achieve financial success. Mark is:

•       A CFA (over ten years) to manage the investment piece

•       A CFP® to manage the financial planning piece

•       The technical expertise and the freedom to use it

When Mark isn't teaching or working hard for his clients' financial success, he enjoys rock climbing with his youngest child or coaching one of his basketball or soccer teams, or running a 5k , 10k, or triathlon, with his oldest son.

Fee Structure:

Retainer, Asset-Based

CRD Number:



Sona Financial, LLC is an Investment Adviser registered with the State of Minnesota. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy or the completeness of any description of securities, markets or developments mentioned. 

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December 2016
    College Tuition, Personal Finance, Lifestage Based Planning
March 2017
    College Tuition, Retirement Plans, Retirement Savings

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    Mutual Funds
When my mutual fund declares an income distribution, the fund price falls by a similar amount. How does this distribution benefit me?
100% of people found this answer helpful

Well, it might not. 

It is of benefit if:

  • You need the income
  • You are in a low tax bracket

It is not if:

  • You are in a high tax bracket
  • You don't need the funds
  • Your options to reinvest the funds are limited or expensive

This is a conversation that should be had before the mutual fund is purchased. Some mutual funds have larger and more frequent distributions than others. Tax-efficient funds are usually good about keeping distributions to a minimum. Active funds or funds with high turnover are the worst culprits. If investors are moving money in and out of a mutual fund and the manager has to sell, it could be a reason for the distribution. It is one of the reasons Dimensional Funds (DFA) are only sold through advisors, it keeps trading in and out to a minimum.

In an attempt to be fair and balanced, I will offer two possible ways it might benefit you: 1) it could spread out the tax burden. If the capital gain just builds over years and your tax rate does not go down, you will just have a very large bill all at once. 2) The manager's frequent trading allows for better investment opportunity, possibly increasing returns.

I hope this helps!


Good Luck!


Mark Struthers CFA, CFP®

For Sona’s Educational Series KnowThis! KnowThat! go to:

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