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William DeShurko

Retirement, Investing, Small Business
“William DeShurko, Chief Investment Officer of Fund Trader Pro, creates the investment strategies and recommendations offered at www.FundTraderPro.com, an online (Robo Advisor) focusing on providing actionable advice for subscribers 401(k) investments. ”

Fund Trader Pro, LLC

Job Title:

Chief Investment Officer


William 'Bill' DeShurko started in the investment industry in 1987, learning early the financial perils of bear markets during Black Monday (October 1987) when the DOW dropped more than 20% in a single day. That lesson has guided Bill's investment strategy ever since. During the "Tech Wreck"in 2000 - 2001, frustrated by the losses in typical "buy and hold/diversified" portfolios, Bill created the computer based algorithm used  today at www.FundTraderPro.com. The strategy behind the algorithm was tested using data from 1972 - 2005 by Professors Samuel L. Tibbs and Stanley G. Eakins. The results were co-authored with Mr. DeShurko and resulted in the paper, "Using Style Index Momentum to Generate Alpha" that won the Charles H. Dow Award in 2007. The Charles H. Dow Award is the most prestigious annual award given for  the best paper that advances technical analysis in the year. The award is granted by the Market Technicians Association, the home of the Chartered Market Technician® (CMT) Program, the preeminent, global designation for technical analysis.

Other Highlights:

His blog can be found at: www.deshurkoblog.com

 Author of: "The Naked Truth About Your Money" a primer for the Millennial Generation and all new investors to help with  making responsible financial decisions. Available at: https://www.amazon.com/Naked-Truth-About-Your-Money/dp/1592576508/ref=sr_1_1?ie=UTF8&qid=1485467128&sr=8-1&keywords=deshurko

 Contributor to multiple financial news sites including; www.HorsesMouth.com, www.MarketWatch.com. www.Kiplinger.com, www.theStreet.com and more...

 Bill is also a board and finance committee member for Homefull Inc. a non-profit group seeking to end homelessness in Dayton Ohio.

Managing Member and owner of 401 Advisor, LLC a  registered investment advisor, since 2004


BA. Economics, University of Rochester

Fee Structure:


CRD Number:



The opinions expressed are those of Bill DeShurko. Past performance is not a guarantee of future success. Consider all risks before investing and it is always advisable to consult with a professional before making investment decisions.

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February 2017
    401(k), Investing, Retirement Plans, Retirement Savings
February 2018
May 2018
February 2017
March 2017

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    Investing, 401(k), IRAs, Mutual Funds, Starting Out
Should I buy into an index fund while the market is at record highs, wait until it dips again, or does it even matter?
100% of people found this answer helpful

Timing matters....a lot. However, taking advantage of that little tidbit of information is not so easy. Fortunately for you, when you put money into an investment on a regular basis, you are taking advantage of dollar-cost-averaging.  For more information go to this link: 


Simply, as the market drops you are actually accumulating more shares with a fixed dollar investment. When investing in funds, it is about share accumulation. Price will take care of itself over the long run

Bill DeShurko


September 2018
    Career / Compensation, Retirement, IRAs, Mutual Funds, Taxes
Will I have to pay taxes on the gains generated by my retirement accounts once I am in retirement?
100% of people found this answer helpful
September 2018
    Debt, Marriage / Divorce, IRAs, Real Estate, Taxes
What's the best strategy for withdrawing funds from my Roth IRA to pay back taxes I owe on my home?
100% of people found this answer helpful
April 2018
    Debt, Retirement
Should I borrow from my thrift savings plan (TSP) to pay off $45,000 of credit card debt?
100% of people found this answer helpful
September 2018
    International / Global
How do I manage my finances while teaching English in China for a year?
100% of people found this answer helpful
September 2018