William DeShurko

Retirement, Investing, Small Business
“William DeShurko, Chief Investment Officer of Fund Trader Pro, creates the investment strategies and recommendations offered at www.FundTraderPro.com, an online (Robo Advisor) focusing on providing actionable advice for subscribers 401(k) investments. ”

Fund Trader Pro, LLC

Job Title:

Chief Investment Officer


William 'Bill' DeShurko started in the investment industry in 1987, learning early the financial perils of bear markets during Black Monday (October 1987) when the DOW dropped more than 20% in a single day. That lesson has guided Bill's investment strategy ever since. During the "Tech Wreck"in 2000 - 2001, frustrated by the losses in typical "buy and hold/diversified" portfolios, Bill created the computer based algorithm used  today at www.FundTraderPro.com. The strategy behind the algorithm was tested using data from 1972 - 2005 by Professors Samuel L. Tibbs and Stanley G. Eakins. The results were co-authored with Mr. DeShurko and resulted in the paper, "Using Style Index Momentum to Generate Alpha" that won the Charles H. Dow Award in 2007. The Charles H. Dow Award is the most prestigious annual award given for  the best paper that advances technical analysis in the year. The award is granted by the Market Technicians Association, the home of the Chartered Market Technician® (CMT) Program, the preeminent, global designation for technical analysis.

Other Highlights:

His blog can be found at: www.deshurkoblog.com

 Author of: "The Naked Truth About Your Money" a primer for the Millennial Generation and all new investors to help with  making responsible financial decisions. Available at: https://www.amazon.com/Naked-Truth-About-Your-Money/dp/1592576508/ref=sr_1_1?ie=UTF8&qid=1485467128&sr=8-1&keywords=deshurko

 Contributor to multiple financial news sites including; www.HorsesMouth.com, www.MarketWatch.com. www.Kiplinger.com, www.theStreet.com and more...

 Bill is also a board and finance committee member for Homefull Inc. a non-profit group seeking to end homelessness in Dayton Ohio.

Managing Member and owner of 401 Advisor, LLC a  registered investment advisor, since 2004


BA. Economics, University of Rochester

Fee Structure:


CRD Number:



The opinions expressed are those of Bill DeShurko. Past performance is not a guarantee of future success. Consider all risks before investing and it is always advisable to consult with a professional before making investment decisions.

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August 2017
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February 2017
    401(k), Investing, Retirement Plans, Retirement Savings

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    Retirement Savings, Investing
What's the best thing to do with excess wealth at age 30?
76% of people found this answer helpful


No, please wait! Just kidding!!!!

My words of advice are this: Avoid any insurance product that is pitched for "tax deferral". May sound good now but such products are ridiculously overpriced, destroy liquidity and just push you into higher tax brackets when you do want your money. Let me broaden that to say, don't invest in anything that does not stand on its own investment merits without any alleged tax benefits. Never invest in anything where you need to borrow back your own money to spend it. Other than municipal bonds, in 30 years I can't think of a tax advantaged investment that I didn't regret using for my clients.

What to do: Start building a very solid boring portfolio of high quality large company stocks. Stocks are tax deferred until sold. Unlike annuities and insurance products, when cashed in you pay lower capital gains taxes instead of higher ordinary income rates. Individual stocks have no insurance or management fees. In 30+ years every single account of substantial size that a client has inherited looks nearly the same - filled with bellweather stocks (yes many pay dividends that are taxable, but like capital gains at a lower tax rate). Reinvest dividends when paid and take advantage of compounding.

Read about investing - not the BS "How To..." books, but focus on books about or that interview real successful investors. Read about Warren Buffett. Read the series of books by Schwager - The Market Wizards, The New Market Wizards...  Also "Just One Thing" by John Mauldin. Anything by Michael Lewis. By 40 you will be your own market "guru"!...and pretty darn wealthy!

4 weeks ago
    Debt, Investing
What should I do with the $10,000,000 I just acquired after selling my company?
75% of people found this answer helpful
    Retirement Savings, Stocks
Are qualified dividend paying stocks a reliable source of passive income for retirement?
72% of people found this answer helpful
April 2017
    Banking, Financial Planning, Investing
Which investment vehicle should I choose to save for a down payment on a home?
67% of people found this answer helpful
March 2017
    Investing, Mutual Funds, Stocks
Are penny stock mutual funds a solid aggressive investment?
67% of people found this answer helpful
April 2017