William DeShurko

Retirement, Investing, Small Business
“William DeShurko, Chief Investment Officer of Fund Trader Pro, creates the investment strategies and recommendations offered at www.FundTraderPro.com, an online (Robo Advisor) focusing on providing actionable advice for subscribers 401(k) investments. ”

Fund Trader Pro, LLC

Job Title:

Chief Investment Officer


William 'Bill' DeShurko started in the investment industry in 1987, learning early the financial perils of bear markets during Black Monday (October 1987) when the DOW dropped more than 20% in a single day. That lesson has guided Bill's investment strategy ever since. During the "Tech Wreck"in 2000 - 2001, frustrated by the losses in typical "buy and hold/diversified" portfolios, Bill created the computer based algorithm used  today at www.FundTraderPro.com. The strategy behind the algorithm was tested using data from 1972 - 2005 by Professors Samuel L. Tibbs and Stanley G. Eakins. The results were co-authored with Mr. DeShurko and resulted in the paper, "Using Style Index Momentum to Generate Alpha" that won the Charles H. Dow Award in 2007. The Charles H. Dow Award is the most prestigious annual award given for  the best paper that advances technical analysis in the year. The award is granted by the Market Technicians Association, the home of the Chartered Market Technician® (CMT) Program, the preeminent, global designation for technical analysis.

Other Highlights:

His blog can be found at: www.deshurkoblog.com

 Author of: "The Naked Truth About Your Money" a primer for the Millennial Generation and all new investors to help with  making responsible financial decisions. Available at: https://www.amazon.com/Naked-Truth-About-Your-Money/dp/1592576508/ref=sr_1_1?ie=UTF8&qid=1485467128&sr=8-1&keywords=deshurko

 Contributor to multiple financial news sites including; www.HorsesMouth.com, www.MarketWatch.com. www.Kiplinger.com, www.theStreet.com and more...

 Bill is also a board and finance committee member for Homefull Inc. a non-profit group seeking to end homelessness in Dayton Ohio.

Managing Member and owner of 401 Advisor, LLC a  registered investment advisor, since 2004


BA. Economics, University of Rochester

Fee Structure:


CRD Number:



The opinions expressed are those of Bill DeShurko. Past performance is not a guarantee of future success. Consider all risks before investing and it is always advisable to consult with a professional before making investment decisions.

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February 2017
    401(k), Investing, Retirement Plans, Retirement Savings
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    Retirement Savings, Stocks
Are qualified dividend paying stocks a reliable source of passive income for retirement?
62% of people found this answer helpful

Yes...Yes...and Yes!!!

Not only are taxes lower on dividends then an IRA withdraw, but think of it this way; if you take regular distributions from a mutual fund within your IRA, what happens if the market declines? You would be liquidating shares of your mutual funds to meet your distribution requirements. This depreciation accelerates the lower and longer the market declines. When the market does recover, your account will be worth less than what you started with because you have fewer shares.

On the other hand, if you have a portfolio of solid dividend stocks, you can live off your dividends and not sell any shares of stock even during a market downturn. When the market recovers, your portfolio should too.

Even though you lose the tax advantage, I recommend using dividend stocks in your IRA as well and match your distributions to the portfolio's dividend yield.

April 2017
    Retirement Savings, Investing
What's the best thing to do with excess wealth at age 30?
59% of people found this answer helpful
December 2017
    Debt, Investing
What should I do with the $10,000,000 I just acquired after selling my company?
59% of people found this answer helpful
last month
    Retirement, Investing, Stocks
Is investing in stocks with quarterly or monthly dividends a good strategy for saving for retirement?
58% of people found this answer helpful
last month
    Personal Finance, Investing
Should I reinvest my dividends or save them?
56% of people found this answer helpful
February 2017