Alison Davies

Personal Finance, Retirement, Investing
“Alison Davies, principal of Fruition Advisors LLC, loves helping her clients achieve their financial goals and is an assiduous steward of their portfolios.”

Fruition Advisors LLC

Job Title:

Certified Financial Planner


Alison Davies established Fruition Advisors LLC in 2013 after working with an independent investment advisory firm since 2010. She has a comprehensive knowledge of financial planning and investment management issues, having worked closely with individuals and families to find personalized solutions for simple to complex financial challenges.

Alison is a CFP® (Certified Financial Planner™). This mark is the gold standard of the financial planning industry and indicates that Alison has fulfilled the rigorous experience, examination, and ethical requirements in order to receive this designation.

Alison also holds a Certificate of Completion from the Professional Sequence in Personal Financial Planning Program at the University of California, Berkeley Extension, a Series 65 license from the Securities & Exchange Commission (SEC), and she is a member of the Financial Planning Association (FPA) East Bay Chapter.

As a comprehensive financial planning firm, Alison and her team's goal is to completely understand each client’s unique financial circumstances. Their approach is to carefully analyze clients’ financial situations, provide individualized recommendations for clients to meet their financial objectives, and monitor progress. Alison's emphasis is on realistic goal-setting and the promotion of long-term financial health. She believes that everyone deserves peace of mind and security when looking toward their financial future.

Prior to entering the financial industry, Alison earned a Bachelor’s degree in American Studies from Williams College in 2000 and a Master’s degree in Literature from the University of California, Santa Cruz in 2005.


BA, American Studies, Williams College
MA, Literature, University of California, Santa Cruz
Professional Sequence in Personal Financial Planning, University of California, Berkeley Extension

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August 2017
    Disability Insurance, Women & Money
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August 2017
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February 2017
    ETFs, Mutual Funds

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    Investing, 401(k), IRAs
Should I invest my extra income in a 401(k), a Roth IRA, or spit the investments evenly into both?
67% of people found this answer helpful

Most likely your best strategy is to contribute to your 401(k) up to the maximum match, as the match is free money and at a 100% return better than you can do anywhere else. After this, I would recommend maxing out your Roth contribution, which is $5,500 for people under 50 and $6,500 for people 50 and over. Please note that there are income limits for Roth contributions, where at a certain modified AGI (adjusted gross income), you have to start phasing out your contribution until you eventually hit $0. For 2017, single filers start the phaseout at $118,000, Married Filing Jointly at $186,000, and Married Filing Separately at $0.

May 2017
    College Tuition, Debt, Financial Planning
Should I pay off my student loans or my car first?
67% of people found this answer helpful
April 2017
    Investing, Asset Allocation
Will impact investing hinder potential profits?
67% of people found this answer helpful
May 2017
    IRAs, Taxes
How can one contribute to a Roth IRA for a child?
63% of people found this answer helpful
September 2017
    Retirement, Life Insurance
Is it ever a good idea to cancel or terminate a life insurance policy?
60% of people found this answer helpful
March 2017