Dan Danford

Personal Finance, Investing, Small Business
“With over three decades of experience in the financial industry, Dan Danford is fully committed to his clients' investment success, rather than earning sales commissions or lavish prizes. He started as a bank trust officer in 1983.”

Family Investment Center

Job Title:



Dan Danford is a gifted communicator. He has written hundreds of articles and several books. He has taught classes for high school, college, and community groups. He speaks often and served as commentator for a local ABC affiliate television station.

Dan founded Family Investment Center in 1998. In total, he’s been a successful senior officer in five different banking or investment firms since 1984. He earned a Master’s degree in Personal Finance from Kansas State University and an MBA from Northwest Missouri State University. Today, Family Investment Center manages well over $100 million for clients in a dozen states.

Dan is quoted extensively about investing. He’s written for or been quoted in the Wall Street Journal, New York Times, Chicago Tribune, Kiplinger’s, U.S. News & World Report and dozens of other newspapers, magazines, and media outlets.

Dan has served in numerous leadership positions for civic and professional boards including the Missouri Western State University Board of Governors and as treasurer of the St. Joseph Area Chamber of Commerce. He was Chairman of the Friends of the Free Clinic, a support group for the Social Welfare Board in St. Joseph.

Dan has been president of the Missouri Western State University Alumni Association and was honored in 2003 with the Missouri Western State College Distinguished Alumni Service Award.


MS, Personal Finance, KSU
BS, Marketing, MWSU

Assets Under Management:

$165 million

Fee Structure:


CRD Number:


  • Dan Danford / Family Investment Center
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June 2017
June 2017
    Investing, Stocks
June 2017
    Asset Allocation, Investing
August 2017
    Personal Finance, Banking, Investing
August 2017
    Personal Finance

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    Career / Compensation, Lifestage Based Planning, Starting Out
What books should an aspiring financial advisor read?
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Anything by these four writers: Nick Murray for inspiration. Jonathan Clements for financial insights. Michael Kitces for business savvy. Michael Gerber for systemizing your own business model. There is a vast difference between investing and the business of investing. A lot of people enter the business because they like investing ... it takes a lot more than that to prosper as a professional. Going forward, success will depend less on personality and more on credentials, communications, and processes.

August 2017
    Asset Allocation, Stocks, Starting Out
What are the pros and cons of stocks that pay dividends?
100% of people found this answer helpful
August 2017
    Social Security, 401(k), Retirement Plans
Should I use my 401(k) to self-fund my retirement until I reach full retirement age?
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August 2017
    Debt, Retirement
Should I withdraw from my retirement accounts?
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August 2017
    Debt, Retirement, Real Estate
How can I finance the purchase of a second home while trying to selling my first home?
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August 2017